Digital marketing fundamentals

Master the basics of digital marketing with this intensive experience rooted in positive impact principles

Fab Giovanetti

with

Fab Giovanetti

Award-winning author, entrepreneur, and founder of Alt Marketing School

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Create a marketing roadmap that ties in with solid values to understand audiences and connect on a human level.


Master the fundamentals of digital marketing and grow your business or advance your career.

A transformative experience

        This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!
        I am grateful to all of our teachers for their time they dedicated to put the course together in a way that was easy to follow and understand. Thank you!
        Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.
        I have implemented everything I've learnt and MORE this has been amazing and I will miss our sessions so much!
        Thank you all for such an informative and fun course. It's been a pleasure and my Tuesdays and Thursdays won't be the same!
        I've really enjoyed this course! I've learnt so much more than I expected. Enjoyed getting to know the other students and have had a wicked time.
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Join an upcoming cohort

Introduction to Digital Marketing

Summer cohort
£275 GBP
Dates
July 19 - Aug 4, 2022
Payment Deadline
July 14, 2022

Who is this course for

01

marketing beginners looking to understand the techniques behind successful strategies

02

purpose-driven businesses or brands looking to create a roadmap that allows you to stand out in your audience's mind

03

professionals who want to use marketing to prioritise relationships over quick wins and stop relying on ads

Key outcomes

Master digital marketing fundamentals

Understand the core principles of digital marketing before diving deeper into the basics of digital strategy, consumer insights, storytelling, and how to connect with the customer.

Map your customer journey

Use psychology-driven methods to understand what drives your audience's purchase intent. Perfect for beginners, you will be able to apply digital marketing fundamental skills in a human and meaningful way.

Make a lasting impression

Apply the core components of a compelling "brand story" to map your brand bible and be remarkable.

Create irresistible content

Use the principles of storytelling to create content that engages an audience and leaves a lasting impression.

Choose the right tools

We'll help you choose the right content and platforms for your customers – and how to create a relationship-driven journey that turns your audience into super fans. 

Set systems that work

Create robust systems to show up consistently with confidence without burning yourself out.

Meet your instructor

Fab Giovanetti
Fab Giovanetti

Award-winning author and entrepreneur and founder of Alt Marketing School, Fab has helped over 10,000 people over the last 13 years harness positive impact marketing principles.

Positive impact marketing is a framework that includes social and sustainable considerations in your overall strategy. It goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact.

Course syllabus

01

Week one: relationship-driven marketing fundamentals

Kick-off session: how to connect with people online

  • In this first (meta) session, you'll connect with your fellow group in a fun and engaging networking session
  • We'll explore the 3-step formula to create relationship-driven marketing strategies
  • We'll look at the transition between building in public and private online

02

Week one: relationship-driven marketing fundamentals

Become the hero of your own story

  • By becoming the hero of your brand story, you'll define a cohesive narrative that encompasses the facts and feelings created by your brand and connect to your deeper mission and vision. 
  • You'll maximise your story by presenting it memorably, deeply connecting with your audience

03

Week two: share your story with the (online) world

Understand what drives your audience

  • Harness principles of behavioural economics and use powerful techniques to gain a definite advantage when creating your brand's messaging and customer journey.
  • You'll develop fun and effective market research practices, adopt frameworks to leverage consumer insights and give your audience powerful solutions

04

Week two: share your story with the (online) world

Apply consistency in your marketing

  • By understanding the intersection between the audience's needs and your brand story, you'll be choosing the right platforms and metrics to show up consistently and provide outstanding value.
  • You'll develop content pillars that reflect your audience's needs and create content calendars to nurture relationships

05

Graduation week: build (and showcase) your brand bible

Graduation evening

  • It's time for you to put what you learned into practice based on the feedback of our expert coaches
  • You'll be able to refine your brand bible and learn from successful examples before presenting your work to fellow students
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Come out from this intensive experience with your personalised brand bible. 


Outline the core aspects to support you in developing powerful audience relationships, showing up consistently, choosing the right platforms, make marketing fun, sustainable, and effective.

Course schedule

4-6 hours per week
  • Tuesdays & Thursday live workshops
    6:30pm to 8:00pm BST

    Join us live for our workshop session, including an interactive lecture and breakout groups. You will do most of the coursework during class. Replays will be available if you miss a session.

  • Walkthroughs and core concept breakdowns
    1 hour of bonus content

    There are five modules to explore, packed full of templates, bite-sized concept videos, and real-world examples to help you turn knowledge into action. You'll be able to access all content beyond the end of your certification.

  • Create and present your brand bible
    3 assignments to complete

    Submit your work to our team of coaches to receive tailored feedback and suggestions. Present your final project to fellow students and experts in an interactive graduation ceremony.

  • Receive your certificate of completion
    Completion requirements

    Submit our 3 assignments on time by completing your project, and you'll receive your certificate. Download and showcase your new qualification on LinkedIn, your portfolio, CV and wherever you want to practice some healthy bragging.

See what people are saying

        When you're in a very early stage of your startup, it's hard to find the time to think about marketing, because you have so many things to do. When you are going through the course, you're not only committed to go to the sessions but also you're having a great time.
Charly Sturm
Charly Sturm
Chief Executive Officer, Rehub Forge
        The course is perfect for beginners and people looking to bring all of their knowledge together. It follows a plan from start to finish, and when you go through it you put it all together in the Brand Bible. You can action those lessons rather than learning things separately and not knowing how it all plays together.
Stephanie Dominguez
Stephanie Dominguez
Nutritionist and entrepreneur
        The curriculum is all about building sustainable frameworks, not get-rich-quick hacks. It's helping you build skills so that you can be the best marketer that you possibly can be.
Melissa Megginson
Melissa Megginson
Director of Community Marketing at Okdeno
        What makes Marketing School unique is the careful design of each class to drive better student results. We want teachers to become facilitators, instead of instructors.
Raz Wildrich
Raz Wildrich
Curriculum designer
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Join an upcoming cohort

Introduction to Digital Marketing

Summer cohort
£275 GBP
Dates
July 19 - Aug 4, 2022
Payment Deadline
July 14, 2022

Hear it from our students

Frequently Asked Questions

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The power of getting certified

The power of getting certified
For founders and small business owners

A certification requires some proactive work that will ultimately allow you to get expert eyes and feedback on your marketing roadmap.

This invaluable difference makes our courses unique, as you get to work on your brand, get marketing feedback, and implement for a fraction of the price of working with a marketing agency or coach.

For employees, freelancers and marketing pros

Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.

Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV and easily upload it to your LinkedIn profile.

A pattern of wavy dots
Join an upcoming cohort

Introduction to Digital Marketing

Summer cohort
£275 GBP
Dates
July 19 - Aug 4, 2022
Payment Deadline
July 14, 2022

Cost

£275 GBP