Positive Impact Marketing Strategy
9.3
(6 ratings)
3 Weeks
·Cohort-based Course
Map the next step in your marketing strategy in only 2 weeks with this intensive experience Upcoming cohort: build your brand bible
9.3
(6 ratings)
3 Weeks
·Cohort-based Course
Map the next step in your marketing strategy in only 2 weeks with this intensive experience Upcoming cohort: build your brand bible
Get notified about the next cohort
Hosted by
Fab Giovanetti
Award-winning author, entrepreneur, and founder of Alt Marketing School
Course overview
Craft a strong vision people will want to root for, get expert feedback and implementation for a fraction of the price of working with an agency
01
You are marketer wanting to add purpose, value and positive impact marketing strategies to your toolkit
02
You are a purpose-driven brand looking to create a roadmap to stand out in any audience's mind
03
You are an entrepreneur ready to prioritise relationships over outdated hacks
Implement brand stories that connect, inspire and motivate your audience to become your ultimate superfans
Identify what drives your audience with behavioural economics to fully understand how you can connect with them in less time
A personalised strategy that introduces your brand, your story, your values, get expert feedback and implementation for a fraction of the price of working with a marketing agency
9.3
(6 ratings)
Charly Sturm
Stephanie Dominguez
Melissa Megginson
Raz Wildrich
3pm to 4pm (8am to 9am PST)
You will discuss strategy, overcome challenges, go deep into developing your strategic skills and define your project for the duration of our live cohort.
3pm to 5pm UTC (8am to 10am PST)
Join us live for three workshops, including an interactive lecture and breakout groups. You will do most of the coursework during class.
Need more support? Each session ends with 30min office hours to discuss your work and get targeted support.
3pm UTC - hot seat session
Submit your work to our team of coaches to receive tailored feedback and suggestions. Present your final brand bible to fellow students and experts in an interactive final session.
Head teacher
Award-winning author and entrepreneur and founder of Alt Marketing School, Fab has helped over 10,000 people over the last 13 years harness positive impact marketing principles.
Positive impact marketing is a framework that includes social and sustainable considerations in your overall strategy. It goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact.
01
Understand what drives your audience to build better connections online
Harness principles of behavioural economics and use powerful techniques to gain a definite advantage when creating your brand's messaging and buyer journey.
02
Become the hero of your own story and and articulate why people should pay attention
By becoming the hero of your brand story, you'll define a cohesive narrative that encompasses the facts and feelings created by your brand by mapping the values you want to champion
03
Connect with people to build a brand that people will want to root for
We'll explore the 4-step formula to create relationship-driven marketing strategies that tap into your buyers' behaviours
04
Final project: refine (and showcase) your brand bible to drive results going forward
It's time for you to put what you learned into practice based on the feedback of our expert coaches
9.3
(6 ratings)
Outline the core aspects to support you in developing powerful audience relationships, showing up consistently.
Choose the right platforms, make marketing fun, sustainable, and effective.