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Positive Impact Marketing Strategy

9.3

(6 ratings)

·

3 Weeks

·

Cohort-based Course

Map the next step in your marketing strategy in only 2 weeks with this intensive experience Upcoming cohort: build your brand bible

Hosted by

Fab Giovanetti

Award-winning author, entrepreneur, and founder of Alt Marketing School

Course overview

Create a strategy rooted in purpose

Craft a strong vision people will want to root for, get expert feedback and implementation for a fraction of the price of working with an agency

Who is this course for

01

You are marketer wanting to add purpose, value and positive impact marketing strategies to your toolkit

02

You are a purpose-driven brand looking to create a roadmap to stand out in any audience's mind

03

You are an entrepreneur ready to prioritise relationships over outdated hacks

What you’ll get out of this experience

Become an irresistible storyteller

Implement brand stories that connect, inspire and motivate your audience to become your ultimate superfans

Narrow in on your audience's needs

Identify what drives your audience with behavioural economics to fully understand how you can connect with them in less time

Create a personalised brand bible

A personalised strategy that introduces your brand, your story, your values, get expert feedback and implementation for a fraction of the price of working with a marketing agency

9.3

(6 ratings)

See what people are saying

        When you're in a very early stage of your startup, it's hard to find the time to think about marketing, because you have so many things to do. When you are going through the course, you're not only committed to go to the sessions but also you're having a great time.
Charly Sturm

Charly Sturm

Chief Executive Officer, Rehub Forge
        The course is perfect for beginners and people looking to bring all of their knowledge together. It follows a plan from start to finish, and when you go through it you put it all together in the Brand Bible. You can action those lessons rather than learning things separately and not knowing how it all plays together.
Stephanie Dominguez

Stephanie Dominguez

Nutritionist and entrepreneur
        The curriculum is all about building sustainable frameworks, not get-rich-quick hacks. It's helping you build skills so that you can be the best marketer that you possibly can be.
Melissa Megginson

Melissa Megginson

Director of Community Marketing at Okdeno
        What makes Marketing School unique is the careful design of each class to drive better student results. We want teachers to become facilitators, instead of instructors.
Raz Wildrich

Raz Wildrich

Curriculum designer

Welcome to our school

Course schedule

6 hours of guided workshops
  • Kickoff on Tuesday 29th November

    3pm to 4pm (8am to 9am PST)

    You will discuss strategyovercome challenges, go deep into developing your strategic skills and define your project for the duration of our live cohort.

  • Live workshops in December on Thursday 1st, Tuesday 6th, Thursday 8th

    3pm to 5pm UTC (8am to 10am PST)

    Join us live for three workshops, including an interactive lecture and breakout groups. You will do most of the coursework during class.


    Need more support? Each session ends with 30min office hours to discuss your work and get targeted support.

  • Present your brand bible on Tuesday 13th Dec

    3pm UTC - hot seat session

    Submit your work to our team of coaches to receive tailored feedback and suggestions. Present your final brand bible to fellow students and experts in an interactive final session.

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Positive Impact Marketing Strategy

Meet your instructor

Fab Giovanetti

Fab Giovanetti

Head teacher

Award-winning author and entrepreneur and founder of Alt Marketing School, Fab has helped over 10,000 people over the last 13 years harness positive impact marketing principles.

Positive impact marketing is a framework that includes social and sustainable considerations in your overall strategy. It goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact.

Course curriculum

01

Understand what drives your audience to build better connections online

Harness principles of behavioural economics and use powerful techniques to gain a definite advantage when creating your brand's messaging and buyer journey.

  • Develop fun and effective market research practices to better understand your audience
  • Adopt frameworks to leverage consumer insights and give your audience powerful solutions

02

Become the hero of your own story and and articulate why people should pay attention

By becoming the hero of your brand story, you'll define a cohesive narrative that encompasses the facts and feelings created by your brand by mapping the values you want to champion

  • Connect to your deeper mission and vision
  • Maximise your story by presenting it memorably

03

Connect with people to build a brand that people will want to root for

We'll explore the 4-step formula to create relationship-driven marketing strategies that tap into your buyers' behaviours

  • Explore ways to engage with your audience through systems
  • Look at how you can build your story in public through social media

04

Final project: refine (and showcase) your brand bible to drive results going forward

It's time for you to put what you learned into practice based on the feedback of our expert coaches

  • Refine your brand bible and learn from successful examples before presenting your work to fellow students
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Positive Impact Marketing Strategy

Hear it from our students

Frequently Asked Questions

How many students are part of each cohort?
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I am an employee - can I expense this course to my company? Yes you can, use the template below
Will there be a community attached to this course?
When do the sessions take place? Will there be recordings?
Will I do an assignment?
How long will I have access to the content?
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Positive Impact Marketing Strategy

9.3

(6 ratings)

A transformative experience

        This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!

        I am grateful to all of our teachers for their time they dedicated to put the course together in a way that was easy to follow and understand. Thank you!

        Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.

        I have implemented everything I've learnt and MORE this has been amazing and I will miss our sessions so much!

        Thank you all for such an informative and fun course. It's been a pleasure and my Tuesdays and Thursdays won't be the same!

        I've really enjoyed this course! I've learnt so much more than I expected. Enjoyed getting to know the other students and have had a wicked time.

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