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Introduction to Positive Impact Marketing

9.3

(6 ratings)

·

5 Days

·

Cohort-based Course

Master the basics of digital marketing with this intensive experience rooted in positive impact principles

Hosted by

Fab Giovanetti

Award-winning author, entrepreneur, and founder of Alt Marketing School

Course overview

Digital marketing fundamentals

Master the fundamentals of digital marketing with a positive impact twist and grow your business or advance your career


Come out from this intensive experience with your personal brand bible to implement in your existing brand or for your clients

Who is this course for

01

marketing beginners looking to understand the techniques behind successful strategies

02

purpose-driven businesses or brands looking to create a roadmap that allows you to stand out in your audience's mind

03

professionals who want to use marketing to prioritise relationships over quick wins and stop relying on ads

What you’ll get out of this course

Irresistible stories for your brand

Implement brand stories that connect, inspire and motivate your audience to become your ultimate superfans

Your audience's drivers all in one place

Apply the principles of buyer psychology to your audience to fully understand how you can connect with them in less time

Your personalised brand bible

A personalised document that introduces your brand, your story, your values to the world and how you'll show up consistently with your audience as a result of that

Welcome to our school

Course schedule

6 hours of guided workshops
  • Monday, Tuesday, Wednesday: live workshops

    6:15pm to 8:15pm BST

    Join us live for three workshop session, including an interactive lecture and breakout groups. You will do most of the coursework during class. Replays will be available if you miss a session.

  • Thursday: office hours & hot seats

    5:15pm to 6:15pm BST

    Get hands on support from headteacher Fab Giovanetti and get inspired by real-world examples to help you turn knowledge into action.

  • Friday: present your brand bible

    Friday project presentation

    Submit your work to our team of coaches to receive tailored feedback and suggestions. Present your final Brand Bible to fellow students and experts in an interactive graduation ceremony.

  • Receive your certificate of completion

    Completion requirements

    Submit our assignments on time by completing your project, and you'll receive your certificate. Download and showcase your new qualification on LinkedIn, your portfolio, CV and wherever you want to practice some healthy bragging.

9.3

(6 ratings)

A transformative experience

        This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!

        I am grateful to all of our teachers for their time they dedicated to put the course together in a way that was easy to follow and understand. Thank you!

        Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.

        I have implemented everything I've learnt and MORE this has been amazing and I will miss our sessions so much!

        Thank you all for such an informative and fun course. It's been a pleasure and my Tuesdays and Thursdays won't be the same!

        I've really enjoyed this course! I've learnt so much more than I expected. Enjoyed getting to know the other students and have had a wicked time.

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Join an upcoming cohort

Introduction to Positive Impact Marketing

Autumn 2022

£415 GBP

Dates

Nov 7 - 11, 2022

Payment Deadline

Nov 4, 2022

Meet your instructor

Fab Giovanetti

Fab Giovanetti

Head teacher

Award-winning author and entrepreneur and founder of Alt Marketing School, Fab has helped over 10,000 people over the last 13 years harness positive impact marketing principles.

Positive impact marketing is a framework that includes social and sustainable considerations in your overall strategy. It goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact.

Course syllabus

01

Understand what drives your audience

Harness principles of behavioural economics and use powerful techniques to gain a definite advantage when creating your brand's messaging and buyer journey.

  • Develop fun and effective market research practices
  • adopt frameworks to leverage consumer insights and give your audience powerful solutions

02

Become the hero of your own story

By becoming the hero of your brand story, you'll define a cohesive narrative that encompasses the facts and feelings created by your brand by mapping the values you want to champion

  • Connect to your deeper mission and vision
  • Maximise your story by presenting it memorably

03

How to connect with people online

We'll explore the 4-step formula to create relationship-driven marketing strategies that tap into your buyers' behaviours

  • Explore ways to engage with your audience through systems
  • Look at how you can build your story in public through social media

04

Graduation evening: refine (and showcase) your brand bible

It's time for you to put what you learned into practice based on the feedback of our expert coaches

  • Refine your brand bible and learn from successful examples before presenting your work to fellow students
A pattern of wavy dots
Join an upcoming cohort

Introduction to Positive Impact Marketing

Autumn 2022

£415 GBP

Dates

Nov 7 - 11, 2022

Payment Deadline

Nov 4, 2022

9.3

(6 ratings)

See what people are saying

        When you're in a very early stage of your startup, it's hard to find the time to think about marketing, because you have so many things to do. When you are going through the course, you're not only committed to go to the sessions but also you're having a great time.
Charly Sturm

Charly Sturm

Chief Executive Officer, Rehub Forge
        The course is perfect for beginners and people looking to bring all of their knowledge together. It follows a plan from start to finish, and when you go through it you put it all together in the Brand Bible. You can action those lessons rather than learning things separately and not knowing how it all plays together.
Stephanie Dominguez

Stephanie Dominguez

Nutritionist and entrepreneur
        The curriculum is all about building sustainable frameworks, not get-rich-quick hacks. It's helping you build skills so that you can be the best marketer that you possibly can be.
Melissa Megginson

Melissa Megginson

Director of Community Marketing at Okdeno
        What makes Marketing School unique is the careful design of each class to drive better student results. We want teachers to become facilitators, instead of instructors.
Raz Wildrich

Raz Wildrich

Curriculum designer
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Join an upcoming cohort

Introduction to Positive Impact Marketing

Autumn 2022

£415 GBP

Dates

Nov 7 - 11, 2022

Payment Deadline

Nov 4, 2022

Hear it from our students

Frequently Asked Questions

How many students are part of each cohort?
What are the requirements to receive the certificate?
What is the expected time commitment?
I am an employee - can I expense this course to my company? Yes you can, use the template below
Will there be a community attached to this course?
When do the sessions take place? Will there be recordings?
Will I do an assignment?
How long will I have access to the content?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

Introduction to Positive Impact Marketing

Autumn 2022

£415 GBP

Dates

Nov 7 - 11, 2022

Payment Deadline

Nov 4, 2022

The power of getting certified

The power of getting certified

For founders and small business owners

This invaluable difference makes our courses unique, as you get to work on your brand, get marketing feedback, and implement for a fraction of the price of working with a marketing agency or coach.

For employees, freelancers and marketing pros

Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV and easily upload it to your LinkedIn profile.

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Outline the core aspects to support you in developing powerful audience relationships, showing up consistently.


Choose the right platforms, make marketing fun, sustainable, and effective.

£415 GBP

9.3

(6)

·

5 Days