Master the basics of digital marketing with this intensive experience rooted in positive impact principles
Award-winning author, entrepreneur, and founder of Alt Marketing School
Create a marketing roadmap that ties in with solid values to understand audiences and connect on a human level.
Master the fundamentals of digital marketing and grow your business or advance your career.
marketing beginners looking to understand the techniques behind successful strategies
purpose-driven businesses or brands looking to create a roadmap that allows you to stand out in your audience's mind
professionals who want to use marketing to prioritise relationships over quick wins and stop relying on ads
Understand the core principles of digital marketing before diving deeper into the basics of digital strategy, consumer insights, storytelling, and how to connect with the customer.
Use psychology-driven methods to understand what drives your audience's purchase intent. Perfect for beginners, you will be able to apply digital marketing fundamental skills in a human and meaningful way.
Apply the core components of a compelling "brand story" to map your brand bible and be remarkable.
Use the principles of storytelling to create content that engages an audience and leaves a lasting impression.
We'll help you choose the right content and platforms for your customers – and how to create a relationship-driven journey that turns your audience into super fans.
Create robust systems to show up consistently with confidence without burning yourself out.
Award-winning author and entrepreneur and founder of Alt Marketing School, Fab has helped over 10,000 people over the last 13 years harness positive impact marketing principles.
Positive impact marketing is a framework that includes social and sustainable considerations in your overall strategy. It goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact.
Kick-off session: how to connect with people online
Become the hero of your own story
Understand what drives your audience
Apply consistency in your marketing
Come out from this intensive experience with your personalised brand bible.
Outline the core aspects to support you in developing powerful audience relationships, showing up consistently, choosing the right platforms, make marketing fun, sustainable, and effective.
Join us live for our workshop session, including an interactive lecture and breakout groups. You will do most of the coursework during class. Replays will be available if you miss a session.
There are five modules to explore, packed full of templates, bite-sized concept videos, and real-world examples to help you turn knowledge into action. You'll be able to access all content beyond the end of your certification.
Submit your work to our team of coaches to receive tailored feedback and suggestions. Present your final project to fellow students and experts in an interactive graduation ceremony.
Submit our 3 assignments on time by completing your project, and you'll receive your certificate. Download and showcase your new qualification on LinkedIn, your portfolio, CV and wherever you want to practice some healthy bragging.
A certification requires some proactive work that will ultimately allow you to get expert eyes and feedback on your marketing roadmap.
This invaluable difference makes our courses unique, as you get to work on your brand, get marketing feedback, and implement for a fraction of the price of working with a marketing agency or coach.
Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.
Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV and easily upload it to your LinkedIn profile.