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Diversity and Inclusion in Marketing

Cohort-based Course

Welcome to the age of diversity! If you’re a Marketeer aiming to reach and include diverse customers, then this course is for you. 

Hosted by

Fab Giovanetti and Cat Wildman

Course overview

Your inclusive marketing manifesto

In this short course, Alt Marketing School and the Global Equality Collective join forces to share practical guidance on this critical topic and help brands and leaders create their inclusive marketing manifesto.


This course is for you if...

01

you’re a Marketeer aiming to reach and include diverse customers and better understand how to craft powerful marketing campaigns

02

you’re a writer or creator aiming to be more inclusive in your messaging and designs

03

you’re a Founder who regularly needs to wear a Marketing hat and want your product or service to appeal to a wide audience

Key outcomes

Implement inclusive and positive impact marketing

Apply an intuitive framework to evaluate your marketing assets, such as checking for stereotypes in imagery and inclusive language

Define internal guidelines

Develop internal guidelines for how to use inclusive language and messages to resonate with all the communities you are looking to impact. 

Craft a strategy based on community and belonging

Become conscious of your assumptions and ensure that your marketing messages make a positive difference

Create your inclusive marketing manifesto

Craft a marketing strategy that is, at its core, inclusive and welcoming to all rather than alienating or exclusionary.

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Diversity and Inclusion in Marketing

Meet your instructors

Fab Giovanetti

Fab Giovanetti

Founder and head teacher of Alt Marketing School

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is the CEO of Alt Marketing School, supporting people making a positive impact through their marketing.


Cat Wildman

Cat Wildman

Co-founder and creator of the Global Equality Collective

Named one of The 100 Most Influential Leaders in Diversity and Inclusion at World HR Congress in 2020 and Rising Star 2022, Cat is the co-founder and creator of the Global Equality Collective which is a platform to empower organisations and schools to find their EDI gaps and a Collective to help close them. Cat is a scientist-turned-technologist, an award-winning Product person and most importantly to her, a mum of 3. 

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If you're looking for a guide to help navigate the critical aspects of diversity and inclusion, join us for this engaging, interactive course. 

Course syllabus

01

Build a positive impact marketing message driven by your audience

Implement the basics of inclusive and positive impact marketing through a better understanding of the intersection between consumer insights and your core mission and vision 

02

Foster inclusive content and language in your marketing practices

Apply an intuitive framework to evaluate your marketing assets, such as checking for stereotypes and gender-inclusive language

03

Authentically connect on social media to build long-lasting relationships

Evaluate your current social media presence and examine it with a refreshed perceptive to create powerful practices that foster belonging and a diverse community focus

04

Craft empowering marketing funnels that celebrate your audience

Map how inclusion becomes the red thread through the entire end-to-end process when creating a marketing strategy

05

Build inclusive communities driven by a joint mission

You'll learn a practical framework based on community design, with a particular focus on practices to help you build an inclusive community for—and by—diverse audiences

06

Introduce your inclusive marketing manifesto and graduation

When inclusion is reflected across your overall strategy, it shows throughout the entire customer journey. In your marketing manifesto, you'll share how you commit to making a lasting difference with your marketing

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Diversity and Inclusion in Marketing

Course schedule

4-6 hours per week
  • Wednesday & Friday

    3.30pm - 5.30pm GMT

    Hosted by Fab, who is Alt Marketing School’s founder and head teacher.  Hands-on group work and engaging Q&As where you'll hear from guest speakers from the GEC community who will inspire you to embrace inclusive marketing as a critical part of your strategy.

  • Work on your inclusive marketing manifesto

    Present on graduation day

    Create your personalised roadmap outlining how inclusion becomes the red thread through the entire end-to-end process of creating a marketing strategy.

  • Receive your certificate of completion

    Digital qualification

    Download and showcase your new qualification on LinkedIn, your portfolio, CV and wherever you want to practice some healthy, inclusive bragging.


Get funded by your employer

Get funded by your employer

To help you with requesting reimbursement, we listed the course benefits to you and your company so it's easy to ask for funding from your manager. Click here to create a copy of the proposal template.

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Diversity and Inclusion in Marketing

Evaluate who you are talking to as a marketer - and why it matters

Evaluate who you are talking to as a marketer - and why it matters

Change your assumptions about inclusive marketing within your company and internal processes

Create systems and practices that appeal to and include diverse communities and groups

Take the time to understand your audience and what they want

Create a message that truly speaks to an inherently diverse and intersectional audience


The power of live cohorts

For founders and leaders

A course of this nature requires some proactive work that will ultimately allow you to get expert eyes and feedback on your inclusive marketing roadmap. This invaluable difference makes our courses unique, for a fraction of the price of working with a marketing agency or coach.

For employees, freelancers and marketing pros

Improving your knowledge and understanding of diversity, equality and inclusion within the marketing space can show employers that you have a clear understanding of the core concepts of inclusive digital marketing. You can also add to your CV and easily upload on LinkedIn.

Frequently Asked Questions

What are the requirements to receive the certificate?
I am an employee - can I expense this course to my company?
What is my time commitment?
When do the sessions take place?
Will the sessions be recorded
How long will I have access to the content?
What is your refund policy?
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The words and images we use in our marketing messages can profoundly impact our audience, for better or worse. 


Reach diverse audiences with organic, inclusive marketing messages.