Positive Impact Marketing Certification

Week 2

Oct 9—Oct 15

Oct

Design Relationship-Driven Funnels

Tue 10/105:00 PM—7:00 PM (UTC)

Oct

Decode Customer Personas & Behaviours

Thu 10/125:00 PM—7:00 PM (UTC)

Design Relationship-Driven Funnels

Decode Customer Personas & Behaviours

Week 3

Oct 16—Oct 22

Oct

Build a Positive Impact Brand Manifesto

Tue 10/175:00 PM—7:00 PM (UTC)

Oct

Optional: Present your Brand Identity & Audience Persona

Thu 10/195:00 PM—6:30 PM (UTC)

Optional

Build a Positive Impact Brand Manifesto

3 items

Project: Brand Identity & Audience Persona

4 items

Week 4

Oct 23—Oct 29

Oct

Perfect Purpose-led Copywriting Techniques

Tue 10/245:00 PM—7:00 PM (UTC)

Oct

Audit and Plan your Social Media Strategy

Thu 10/265:00 PM—7:00 PM (UTC)

Perfect Purpose-led Copywriting Techniques

Audit and Plan your Social Media Strategy

Week 5

Oct 30—Nov 5

Oct

Streamline OKRs and Quarterly Reviews

Tue 10/316:00 PM—8:00 PM (UTC)

Nov

Optimise Your Content Marketing Workflow

Thu 11/26:00 PM—8:00 PM (UTC)

Streamline OKRs and Quarterly Reviews

Optimise Your Content Marketing Workflow

7 items

Week 6

Nov 6—Nov 12

Nov

Principles of Community Design

Thu 11/96:00 PM—8:00 PM (UTC)

Nov

Optional: Present Your Content & Social Media Roadmap

Fri 11/104:00 PM—5:30 PM (UTC)

Optional

Principles of Community Design

Project: Content & Social Media Roadmap

Week 7

Nov 13—Nov 19

Nov

Master SEO and User Intent Searches

Tue 11/146:00 PM—8:00 PM (UTC)

Nov

Map an Impactful Marketing Strategy Plan

Thu 11/166:00 PM—8:00 PM (UTC)

Master SEO and User Intent Searches

Map an Impactful Marketing Strategy Plan

3 items

Week 8

Nov 20—Nov 24

Nov

Optional: Making marketing accessible and inclusive panel

Tue 11/216:00 PM—7:30 PM (UTC)

Optional

Nov

Optional: Present Your Marketing Strategy Plan

Thu 11/236:00 PM—7:30 PM (UTC)

Optional

Making Marketing Accessible and Inclusive

3 items

Project: Your Marketing Strategy Plan

Post-course

Nov

Project Presentation & Graduation

Tue 11/286:00 PM—8:00 PM (UTC)

Post-Graduation Checklist

Bonus

How-tos and FAQs

6 items

Marketing toolkit

7 items

What students are saying

Join the most welcoming community on the internet

Hear our graduate Emma's experience

Free resource

Access our certification curriculum

Access the full overview of the 8 weeks of our Alt Marketing School certification, including an overview of the classes we teach and real student experiences 🫶

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Marketing training at university standards, not prices

What's Included?

Proven Processes and Frameworks from Marketing Experts

Learn the secrets from industry leaders spilling the secrets about the systems and strategies that deliver results and make waves.

Marketing Operating System + Plug-and-Play Marketing Templates

Get instant access to our toolkit of templates, designed to help you plan, schedule, and organise your marketing campaigns and day-to-day work.

Private Community & Accountability Groups

Join a vibrant community of fellow students. Network, get support, and make friends with individuals on the same journey as you.

The Ultimate Marketing Playbook

Access our playbook complete with weekly assignments, to ensure that you aren't just consuming information, but you are taking action.

Live Training Workshops and Group Work

The cohort includes 90-minute live workshops, which will also include time for Q&A to have any questions that may arise answered by head-teacher Fab.

Hot Seat Sessions & Expert Panels

Our panels cover the latest trends, tech, and top-notch marketing practices. Jump on the hot seat to get tailored feedback on your progress - a student favourite!

Master your craft, build nifty systems for repeatable wins, and deliver the kind of results that get people talking - and all without being online 24/7

Course schedule

4-6 h of work per week including classes

Live sessions: Tuesdays & Thursdays
6pm UTC (between 90 and 120 mins)
Join us for 16 sessions including a combination of...
- expert-led workshops
- group work sessions
- expert panels
- hot seats
Office hours after each workshop
Optional: 30min
After each of our workshop, you'll be able to opt-in for a bonus office hours session.
- Get your burning questions answered
- Review your progress
- Implement changes from weekly assignments
12 modules across 3 blocks
Purpose, Impact and Growth
Over the 8 weeks together, you’ll be going through 12 modules across 3 blocks (Purpose, Impact and Growth). Each module includes live sessions + on-demand additional content and support.
3 Assignments
2 hours per week
- Brand & Audience Identity (Due at the end of Week 3)
- Content & Engagement Roadmap (Due at the end of Week 6)
- Marketing Strategy Plan (Due at the end of Week 8)
Final presentation and graduation
Expert panel presentation
The final examination will consist of you presenting your marketing plan to a small group and get targeted feedback from marketing experts to consolidate everything you have learned throughout the course.

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Positive Impact Marketing Certification

Free resource

Marketing to Hearts 🫶

Access the full overview of the 8 weeks of our Alt Marketing School certification, including an overview of the classes we teach and real student experiences 🫶

ACCESS THE CLASS FOR £0

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Positive Impact Marketing Certification

Meet your instructors

Fab Giovanetti

Head teacher

Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing and is the founder of Alt Marketing School. Featured in The Next Web, Business Insider her passion lays in positive impact marketing and messaging.

She leads our students through the 8 weeks of the certification teaching a variety of classes and hosting panels, office hours and co-working.

You'll be building lifelong friendships, and leave with a whole new perspective for GREAT marketing

We keep up with the changes in the marketing world so you don't have to

We're here to take your expertise and supercharge it. We'll dive deep into advanced marketing tactics, cutting-edge strategies, and the latest industry trends that align perfectly with your worldview.

Real life examples and case studies to learn from as your secret weapon

That's why our program is packed with practical tips, case studies, and personal experiences from marketing experts who have been in the trenches, fighting the good fight, just like you.

Hacks your workflow by working smarter, not harder to unclutter your mind, build a your own marketing operating system, and create lasting change

Feedback from our positive impact strategists

Having personally attended the Alt Marketing course, and gained my certification we would highly recommend it - Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded. It's been a few weeks now and I am still really missing my weekly sessions!

Cat Wildman

GEC Co-Founder, certification alumni

I've been in my comfort zone for quite some time. Coming into the course, I was nervous about meeting and working with a new group of people. What ended up standing out to me was that I felt comfortable almost immediately. It was just fantastic and gave me a lot of confidence moving forward to whatever that may be.

Jess Pashos

Alt Marketing certification alumni

It was human. It was a real camaraderie with people that I'd never met before. I think that was amazing. The teachers were amazing. I loved working in groups, connecting with people, and then doing a presentation. I was pitching to people who gave genuine feedback.

Kevin Withane

founder at Diversity X, Certification alumni

The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out, lots of tools and things like automation to help someone like me with very little previous marketing knowledge or experience.

Dawn Morton-Young

Diverse leaders coach, certification alumni

I work for a finance company. I liked the SEO part of the course as I could apply it to my company. My boss was impressed. In the course, you find out new things, you implement them straight away. I've learned how to present my ideas better has come across well to the company, my boss and colleagues. They see a fundamental change in my confidence.

Ash Martins

brand lead for Muse Finance, certification alumni

Taking part in the course was absolutely brilliant, I feel like I've learned so much, from taking part in group work, all the exercises that we had to take. There's so much more marketing than ever thought possible. I've also realised that there is so much on offer in the world in terms of marketing, and it doesn't need to be a chore!

Marie Dryden

Foundation Manager D&AD, certification alumni

I'm the founder of an agency called SixtySix - we specialise in helping Black & Brown creatives and brands build sustainable brands or authentic campaigns . I've always been quite passionate about speaking to the hearts of people as opposed to just trying to sell a product but taking part in Alt Marketing School helped me to better show up online!

Martina Gordeen

Founder, SixtySix Agency

This course is sooo good. It has taught me everything I didn't know I needed to know about marketing. Fab's energy to each class is amazing and brings everyone together.

Leya Carle

Email Marketing Expert & Founder

You'll leave us feeling like this...

I have implemented everything I've learnt and MORE this has been amazing and I will miss our sessions so much!

This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!

Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.

Thank you all for such an informative and fun course. It's been a pleasure and my Tuesdays and Thursdays won't be the same!

I am grateful to all of our teachers for their time they dedicated to put the course together in a way that was easy to follow and understand. Thank you!

I've really enjoyed this course! I've learnt so much more than I expected and can't thank Fab & all the wonderful teachers enough for that! Enjoyed getting to know the other students and have had a wicked time.

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Positive Impact Marketing Certification

Cohort experience

From our graduate and now scholarship partner Vanessa

Frequently Asked Questions

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Positive Impact Marketing Certification