Positive Impact Marketing Certification


(32 ratings)

8 Weeks

Cohort-based Course

Market to Hearts 鈾ワ笍 Not Brains 馃 Harness the power of purpose, storytelling, and impact to build trust in an increasingly skeptical world.

Course overview

Make Your Marketing Human & Impactful

Our certification is for the modern marketer who wants to make a real difference.

Save countless hours with your bespoke marketing toolkit

Build lasting relationships with your superfans

Make your marketing human, impactful & fun...

...as we toss confetti in the air and blast your favourite hype song.

Level up your marketing skills and make people fall in love with you and your work 馃

The Positive Impact Certification Is for You If...


You are a freelance marketer ready to raise the quality of your services by driving referral-worthy results (without the burnout)


You are an early-stage marketer who wants to gain real expertise in building a strategy with purpose rooted in psychology


You聽are an upskilling marketer looking to create powerful systems for repeatable results as a go-to expert

Build a marketing toolkit that stands the test of time

Reclaim your time with personalized operating systems and effective workflows

Optimise your marketing strategy with timeless psychology principles

Identify and rectify your blindspots with audits and group work

Understand your audience's motivations to connect faster and deeper
Drive more referral-worthy results with an advanced set of marketing skills

Get personalised guidance from instructors, mentors, and coaches with 40+ years of experience combined

Course syllabus

17 live sessions 鈥 19 modules 鈥 84 lessons 鈥 3 projects
Expand all modules
  • Week 1

    Oct 3鈥擮ct 8


    • Oct


      Map Your Marketing Operating System

      Tue, Oct 3, 5:00 PM - 7:00 PM UTC

    • Oct


      Digital Leadership Skills for Marketers

      Thu, Oct 5, 5:00 PM - 7:00 PM UTC


    • Map Your Marketing Operating System

      Fab will teach you how to set up simple yet effective systems using the PARA method, first introduced by Tiago Forte in the Building a Second Brain book.

    • Digital Leadership Skills for Marketers

      Digital leadership is what differentiates you from the go-to person for daily operational tasks and the go-to person for a trusted opinion. Teacher Ren Balogun will show you how to nurture the leadership skills that set you and your future teams up for success.聽

  • Week 2

    Oct 9鈥擮ct 15


    • Oct


      Design Relationship-Driven Funnels

      Tue, Oct 10, 5:00 PM - 7:00 PM UTC

    • Oct


      Decode Customer Personas & Behaviours

      Thu, Oct 12, 5:00 PM - 7:00 PM UTC


    • Design Relationship-Driven Funnels

      Most marketers focus on acquiring new customers, in this module we'll explore what happens when you can let your customers be in charge of driving the journey and the funnel runs itself. Veronica Wood Querales will take your through funnels.

    • Decode Customer Personas & Behaviours

      Work on your very own audience persona and identify your audience's strengths and weaknesses by diving into consumer's insights.

      Don't forget to refresh your knowledge with our introduction to digital marketing prep work.

  • Week 3

    Oct 16鈥擮ct 22


    • Oct


      Build a Positive Impact Brand Manifesto

      Tue, Oct 17, 5:00 PM - 7:00 PM UTC

    • Oct


      Optional: Present your Brand Identity & Audience Persona

      Thu, Oct 19, 5:00 PM - 6:30 PM UTC


    • Build a Positive Impact Brand Manifesto

      Learn how to create a mission and vision and brand positioning statement with Fab Giovanetti. Make sure you have downloaded your playbook to start working on your brand manifesto.

    • Project: Brand Identity & Audience Persona

      It's assignment time. Create your brand identity and audience persona presentation deck - don't forget to join Fab Giovanetti and fellow students live to get feedback on your work.

      In this module, you can find a submission to share you finalised presentation deck.

      Refer to Decode Customer Personas & Behaviours and Build a Positive Impact Brand Manifesto to help you filling the assignments.

  • Week 4

    Oct 23鈥擮ct 29


    • Oct


      Perfect Purpose-led Copywriting Techniques

      Tue, Oct 24, 5:00 PM - 7:00 PM UTC

    • Oct


      Audit and Plan your Social Media Strategy

      Thu, Oct 26, 5:00 PM - 7:00 PM UTC


    • Perfect Purpose-led Copywriting Techniques

      Fab will be exploring how to create powerful connection through copywriting and the top stories you should be able to tell as a marketer to deeply connect to your audience.

      Plus, in our exclusive bonus workshop, Tucker Bryant & Jesse Warren share techniques to craft a one-liner that lives on in your audience's mind long after you leave the figurative stage.

    • Audit and Plan your Social Media Strategy

      In our live workshop Jessica Bruno explores the power of auditing, how to interact with your audience on social media, social goals, consistency.

      We are also sharing an exclusive bonus workshop with the amazing Kevon Cheung about using your content to "build in public".

  • Week 5

    Oct 30鈥擭ov 5


    • Oct


      Streamline OKRs and Quarterly Reviews

      Tue, Oct 31, 6:00 PM - 8:00 PM UTC

    • Nov


      Optimise Your Content Marketing Workflow

      Thu, Nov 2, 6:00 PM - 8:00 PM UTC


    • Streamline OKRs and Quarterly Reviews

      Metrics, objectives, goals - oh my. Fab is back to look at how you can set up powerful OKRs and run quarterly reviews.

    • Optimise Your Content Marketing Workflow

      Are you ready to set up systems for success? Hannah Flores has got you covered. In her workshop, she will teach you to create a content systems, ensuring a consistent and bespoke content marketing plan.

  • Week 6

    Nov 6鈥擭ov 12


    • Nov


      Principles of Community Design

      Thu, Nov 9, 6:00 PM - 8:00 PM UTC

    • Nov


      Optional: Present Your Content & Social Media Roadmap

      Fri, Nov 10, 4:00 PM - 5:30 PM UTC


    • Principles of Community Design

      In this workshop Fab will show you how you can shape a community around your brand by focusing on transformation and accountability. You'll also access a bonus video with tips and tricks from community expert Mark Tan.

    • Project: Content & Social Media Roadmap

      It's assignment time. Create your Content & Social Media Roadmap - don't forget to join Fab Giovanetti and fellow students live to get feedback on your work.

      In this module, you can find a submission to share you finalised presentation deck.

      • Deck for reference: Brand & Audience Identity

      • Workshops for reference: Content Workflows, Audit your Social Media Strategy

  • Week 7

    Nov 13鈥擭ov 19


    • Nov


      Master SEO and User Intent Searches

      Tue, Nov 14, 6:00 PM - 8:00 PM UTC

    • Nov


      Map an Impactful Marketing Strategy Plan

      Thu, Nov 16, 6:00 PM - 8:00 PM UTC


    • Master SEO and User Intent Searches

      This workshop run by expert Khaleelah Jones will give you an in-depth understanding of search engine optimisation, including what it is, how it works and when and where to include it in an overall digital strategy.

    • Map an Impactful Marketing Strategy Plan

      Together with Fab Giovanetti, you'll chart a comprehensive marketing roadmap, integrating best practices with innovative techniques for impactful campaigns and sustained growth.

  • Week 8

    Nov 20鈥擭ov 24


    • Nov


      Optional: Making marketing accessible and inclusive panel

      Tue, Nov 21, 6:00 PM - 7:30 PM UTC

    • Nov


      Optional: Present Your Marketing Strategy Plan

      Thu, Nov 23, 6:00 PM - 7:30 PM UTC


    • Making Marketing Accessible and Inclusive

      Get inspired on how to make your marketing more ethical, accessible and inclusive for everyone.

    • Project: Your Marketing Strategy Plan

      It's time to submit your work and share your project slide deck ahead of graduation day where you'll be presenting your slide deck to our expert panel.

      In this module, you can find a submission to share you finalised presentation deck.

      • Deck for reference: Brand & Audience Identity & Content and Social Media Roadmap
      • Workshop for reference: Map an Impactful Marketing Strategy Plan
  • Post-Course


    • Nov


      Project Presentation & Graduation

      Tue, Nov 28, 6:00 PM - 8:00 PM UTC


    • Post-Graduation Checklist

      First of all congrats again for your massive achievement!

      *party poppers ahead*

      We hope you celebrated in style and recognised your inner awesomeness for putting in the work. Below is a reminder of your graduation checklist.

  • Bonus


    • How-tos and FAQs

      Here you can find quick video instructions for everything you may need with regards to accessing templates, sharing your assignments and beyond

    • Marketing toolkit

      In this module, you'll find some of our favourite tool recommendations - add your own in our community portal to see them featured in the toolkit!


(32 ratings)

What students are saying

Join the most welcoming community on the internet

Hear our graduate Emma's experience
Free resource

Access our certification curriculum

Access the full overview of the 8 weeks of our Alt Marketing School certification, including an overview of the classes we teach and real student experiences.

As a bonus, you'll also get access to our 5-part class about positive impact marketing principles focusing on the foundations of marketing to hearts 馃

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Marketing training at university standards, not prices

What's Included?

Proven Processes and Frameworks from Marketing Experts

Learn the secrets from industry leaders spilling the secrets about the systems and strategies that deliver results and make waves.

Marketing Operating System + Plug-and-Play Marketing Templates

Get instant access to our toolkit of templates, designed to help you plan, schedule, and organise your marketing campaigns and day-to-day work.

Private Community & Accountability Groups

Join a vibrant community of fellow students. Network, get support, and make friends with individuals on the same journey as you鈥.

The Ultimate Marketing Playbook

Access our playbook complete with weekly assignments, to ensure that you aren't just consuming information, but you are taking action.

Live Training Workshops and Group Work

The cohort includes 90-minute live workshops, which will also include time for Q&A to have any questions that may arise answered by head-teacher Fab.

Hot Seat Sessions & Expert Panels

Our panels cover the latest trends, tech, and top-notch marketing practices. Jump on the hot seat to get tailored feedback on your progress - a student favourite!

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Master your craft, build nifty systems for repeatable wins, and deliver the kind of results that get people talking - and all without being online 24/7

Course schedule

4-6 h of work per week including classes
  • Live sessions: Tuesdays & Thursdays

    6pm UTC (between 90 and 120 mins)

    Join us for 16 sessions including a combination of...

    • expert-led workshops
    • group work sessions
    • expert panels
    • hot seats
  • Office hours after each workshop

    Optional: 30min

    After each of our workshop, you'll be able to opt-in for a bonus office hours session.

    • Get your burning questions answered
    • Review your progress
    • Implement changes from weekly assignments
  • 12 modules across 3 blocks

    Purpose, Impact and Growth

    Over the 8 weeks together, you鈥檒l be going through 12 modules across 3 blocks (Purpose, Impact and Growth). Each module includes live sessions + on-demand additional content and support.

  • 3 Assignments

    2 hours per week

    • Brand & Audience Identity (Due at the end of Week 3)
    • Content & Engagement Roadmap (Due at the end of Week 6)
    • Marketing Strategy Plan (Due at the end of Week 8)
  • Final presentation and graduation

    Expert panel presentation

    The final examination will consist of you presenting your marketing plan to a small group and get targeted feedback from marketing experts to consolidate everything you have learned throughout the course.

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Positive Impact Marketing Certification


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Free resource

Market to hearts with your personalised impact manifesto 馃


Harness the power of purpose, storytelling, impact to build trust in an increasingly skeptical world.

Get ready to learn the core foundations on how to add positive impact to your strategy.

In this class you'll discover your main marketing model and use it as a guide to craft a perfect impact manifesto - a roadmap for creating content that drives your audience and builds an army of super-fans.

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Positive Impact Marketing Certification


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Meet your instructors

Fab Giovanetti

Fab Giovanetti

Head teacher

Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing and is the founder of Alt Marketing School. Featured in The Next Web, Business Insider her passion lays in positive impact marketing and messaging.

She leads our students through the 8 weeks of the certification teaching a variety of classes and hosting panels, office hours and co-working.

Jess Bruno | Ren Balogun

Jess Bruno | Ren Balogun

Jess is a social media content strategist who supports service-based providers. She teaches about creating engaging, purpose-led content that leads to significant conversion results.

Ren is a strategy consultant who specialises in purpose-led communications. She attended Cambridge Judge Business School鈥檚 Social Venture鈥檚 Incubator and supports our students tapping into their leadership skills and set powerful goals.

Veronica Wood Querales | Khaleelah Jones

Veronica Wood Querales | Khaleelah Jones

Veronica is a CIM-qualified marketer and an ILM-certified mentor with over a decade of experience working with start-ups and growing businesses. She guides our students through relationship-driven funnels.

Khaleelah is passionate about everything SEO. Awarded 2021 Digital Woman of the Year, 2021 WomenInTech 100 winner, and winner of the 2018 Next Women Pitch Competition, Khaleelah has a PhD in emerging media and an MBA.

Hannah Flores

Hannah Flores

Hannah has over 14 years of digital experience - both agency side and in-house. Hannah has worked for some big brands including Time out, Match.com, BA, P&G, and Microsoft and is passionate about organic content marketing and repurposing practices.

You'll be building lifelong friendships, and leave with a whole new perspective for GREAT marketing

You'll be building lifelong friendships, and leave with a whole new perspective for GREAT  marketing

We keep up with the changes in the marketing world so you don't have to

We're here to take your expertise and supercharge it. We'll dive deep into advanced marketing tactics, cutting-edge strategies, and the latest industry trends that align perfectly with your worldview.

Real life examples and case studies to learn from as your secret weapon

That's why our program is packed with practical tips, case studies, and personal experiences from marketing experts who have been in the trenches, fighting the good fight, just like you.

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Hacks your workflow by working smarter, not harder to unclutter your mind, build a your own marketing operating system, and create lasting change

Feedback from our positive impact strategists

聽聽聽聽聽聽聽聽Having personally attended the Alt Marketing course, and gained my certification we would highly recommend it - Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded. It's been a few weeks now and I am still really missing my weekly sessions!
Cat Wildman

Cat Wildman

GEC Co-Founder, certification alumni
聽聽聽聽聽聽聽聽I've been in my comfort zone for quite some time. Coming into the course, I was nervous about meeting and working with a new group of people. What ended up standing out to me was that I felt comfortable almost immediately. It was just fantastic and gave me a lot of confidence moving forward to whatever that may be.
Jess Pashos

Jess Pashos

Alt Marketing certification alumni
聽聽聽聽聽聽聽聽It was human. It was a real camaraderie with people that I'd never met before. I think that was amazing. The teachers were amazing. I loved working in groups, connecting with people, and then doing a presentation. I was pitching to people who gave genuine feedback.
Kevin Withane

Kevin Withane

founder at Diversity X, Certification alumni
聽聽聽聽聽聽聽聽The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out, lots of tools and things like automation to help someone like me with very little previous marketing knowledge or experience.
Dawn Morton-Young

Dawn Morton-Young

Diverse leaders coach, certification alumni
聽聽聽聽聽聽聽聽I work for a finance company. I liked the SEO part of the course as I could apply it to my company. My boss was impressed. In the course, you find out new things, you implement them straight away. I've learned how to present my ideas better has come across well to the company, my boss and colleagues. They see a fundamental change in my confidence.
Ash Martins

Ash Martins

brand lead for Muse Finance, certification alumni
聽聽聽聽聽聽聽聽Taking part in the course was absolutely brilliant, I feel like I've learned so much, from taking part in group work, all the exercises that we had to take. There's so much more marketing than ever thought possible. I've also realised that there is so much on offer in the world in terms of marketing, and it doesn't need to be a chore!
Marie Dryden

Marie Dryden

Foundation Manager D&AD, certification alumni
聽聽聽聽聽聽聽聽I'm the founder of an agency called SixtySix - we specialise in helping Black & Brown creatives and brands build sustainable brands or authentic campaigns . I've always been quite passionate about speaking to the hearts of people as opposed to just trying to sell a product but taking part in Alt Marketing School helped me to better show up online!
Martina Gordeen

Martina Gordeen

Founder, SixtySix Agency
聽聽聽聽聽聽聽聽This course is sooo good. It has taught me everything I didn't know I needed to know about marketing. Fab's energy to each class is amazing and brings everyone together.
Leya Carle

Leya Carle

Email Marketing Expert & Founder

You'll leave us feeling like this...

聽聽聽聽聽聽聽聽I have implemented everything I've learnt and MORE this has been amazing and I will miss our sessions so much!

聽聽聽聽聽聽聽聽This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!

聽聽聽聽聽聽聽聽Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.

聽聽聽聽聽聽聽聽Thank you all for such an informative and fun course. It's been a pleasure and my Tuesdays and Thursdays won't be the same!

聽聽聽聽聽聽聽聽I am grateful to all of our teachers for their time they dedicated to put the course together in a way that was easy to follow and understand. Thank you!

聽聽聽聽聽聽聽聽I've really enjoyed this course! I've learnt so much more than I expected and can't thank Fab & all the wonderful teachers enough for that! Enjoyed getting to know the other students and have had a wicked time.

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Cohort experience

From our graduate and now scholarship partner Vanessa

Frequently Asked Questions

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Positive Impact Marketing Certification


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