4.6
(32 ratings)
8 Weeks
·Cohort-based Course
Market to Hearts ♥️ Not Brains 🧠 Harness the power of purpose, storytelling, and impact to build trust in an increasingly skeptical world.
4.6
(32 ratings)
8 Weeks
·Cohort-based Course
Market to Hearts ♥️ Not Brains 🧠 Harness the power of purpose, storytelling, and impact to build trust in an increasingly skeptical world.
Course overview
Our certification is for the modern marketer who wants to make a real difference.
Save countless hours with your bespoke marketing toolkit
Build lasting relationships with your superfans
Make your marketing human, impactful & fun...
...as we toss confetti in the air and blast your favourite hype song.
Level up your marketing skills and make people fall in love with you and your work 🫶
01
You are a freelance marketer ready to raise the quality of your services by driving referral-worthy results (without the burnout)
02
You are an early-stage marketer who wants to gain real expertise in building a strategy with purpose rooted in psychology
03
You are an upskilling marketer looking to create powerful systems for repeatable results as a go-to expert
Positive Impact Marketing Certification
Week 1
Week 1
Oct 3—Oct 8
Events
Tue, Oct 3, 5:00 PM - 7:00 PM UTC
Thu, Oct 5, 5:00 PM - 7:00 PM UTC
Modules
Fab will teach you how to set up simple yet effective systems using the PARA method, first introduced by Tiago Forte in the Building a Second Brain book.
Digital leadership is what differentiates you from the go-to person for daily operational tasks and the go-to person for a trusted opinion. Teacher Ren Balogun will show you how to nurture the leadership skills that set you and your future teams up for success.
Week 2
Week 2
Oct 9—Oct 15
Events
Tue, Oct 10, 5:00 PM - 7:00 PM UTC
Thu, Oct 12, 5:00 PM - 7:00 PM UTC
Modules
Most marketers focus on acquiring new customers, in this module we'll explore what happens when you can let your customers be in charge of driving the journey and the funnel runs itself. Veronica Wood Querales will take your through funnels.
Work on your very own audience persona and identify your audience's strengths and weaknesses by diving into consumer's insights.
Don't forget to refresh your knowledge with our introduction to digital marketing prep work.
Week 3
Week 3
Oct 16—Oct 22
Events
Tue, Oct 17, 5:00 PM - 7:00 PM UTC
Thu, Oct 19, 5:00 PM - 6:30 PM UTC
Modules
Learn how to create a mission and vision and brand positioning statement with Fab Giovanetti. Make sure you have downloaded your playbook to start working on your brand manifesto.
It's assignment time. Create your brand identity and audience persona presentation deck - don't forget to join Fab Giovanetti and fellow students live to get feedback on your work.
In this module, you can find a submission to share you finalised presentation deck.
Refer to Decode Customer Personas & Behaviours and Build a Positive Impact Brand Manifesto to help you filling the assignments.
Week 4
Week 4
Oct 23—Oct 29
Events
Tue, Oct 24, 5:00 PM - 7:00 PM UTC
Thu, Oct 26, 5:00 PM - 7:00 PM UTC
Modules
Fab will be exploring how to create powerful connection through copywriting and the top stories you should be able to tell as a marketer to deeply connect to your audience.
Plus, in our exclusive bonus workshop, Tucker Bryant & Jesse Warren share techniques to craft a one-liner that lives on in your audience's mind long after you leave the figurative stage.
In our live workshop Jessica Bruno explores the power of auditing, how to interact with your audience on social media, social goals, consistency.
We are also sharing an exclusive bonus workshop with the amazing Kevon Cheung about using your content to "build in public".
Week 5
Week 5
Oct 30—Nov 5
Events
Tue, Oct 31, 6:00 PM - 8:00 PM UTC
Thu, Nov 2, 6:00 PM - 8:00 PM UTC
Modules
Metrics, objectives, goals - oh my. Fab is back to look at how you can set up powerful OKRs and run quarterly reviews.
Are you ready to set up systems for success? Hannah Flores has got you covered. In her workshop, she will teach you to create a content systems, ensuring a consistent and bespoke content marketing plan.
Week 6
Week 6
Nov 6—Nov 12
Events
Thu, Nov 9, 6:00 PM - 8:00 PM UTC
Fri, Nov 10, 4:00 PM - 5:30 PM UTC
Modules
In this workshop Fab will show you how you can shape a community around your brand by focusing on transformation and accountability. You'll also access a bonus video with tips and tricks from community expert Mark Tan.
It's assignment time. Create your Content & Social Media Roadmap - don't forget to join Fab Giovanetti and fellow students live to get feedback on your work.
In this module, you can find a submission to share you finalised presentation deck.
Deck for reference: Brand & Audience Identity
Workshops for reference: Content Workflows, Audit your Social Media Strategy
Week 7
Week 7
Nov 13—Nov 19
Events
Tue, Nov 14, 6:00 PM - 8:00 PM UTC
Thu, Nov 16, 6:00 PM - 8:00 PM UTC
Modules
This workshop run by expert Khaleelah Jones will give you an in-depth understanding of search engine optimisation, including what it is, how it works and when and where to include it in an overall digital strategy.
Together with Fab Giovanetti, you'll chart a comprehensive marketing roadmap, integrating best practices with innovative techniques for impactful campaigns and sustained growth.
Week 8
Week 8
Nov 20—Nov 24
Events
Tue, Nov 21, 6:00 PM - 7:30 PM UTC
Thu, Nov 23, 6:00 PM - 7:30 PM UTC
Modules
Get inspired on how to make your marketing more ethical, accessible and inclusive for everyone.
It's time to submit your work and share your project slide deck ahead of graduation day where you'll be presenting your slide deck to our expert panel.
In this module, you can find a submission to share you finalised presentation deck.
Post-Course
Post-Course
Events
Tue, Nov 28, 6:00 PM - 8:00 PM UTC
Modules
First of all congrats again for your massive achievement!
*party poppers ahead*
We hope you celebrated in style and recognised your inner awesomeness for putting in the work. Below is a reminder of your graduation checklist.
Bonus
Bonus
Modules
Here you can find quick video instructions for everything you may need with regards to accessing templates, sharing your assignments and beyond
In this module, you'll find some of our favourite tool recommendations - add your own in our community portal to see them featured in the toolkit!
4.6
(32 ratings)
Access the full overview of the 8 weeks of our Alt Marketing School certification, including an overview of the classes we teach and real student experiences.
As a bonus, you'll also get access to our 5-part class about positive impact marketing principles focusing on the foundations of marketing to hearts 🫶
Marketing training at university standards, not prices
Learn the secrets from industry leaders spilling the secrets about the systems and strategies that deliver results and make waves.
Get instant access to our toolkit of templates, designed to help you plan, schedule, and organise your marketing campaigns and day-to-day work.
Join a vibrant community of fellow students. Network, get support, and make friends with individuals on the same journey as you.
Access our playbook complete with weekly assignments, to ensure that you aren't just consuming information, but you are taking action.
The cohort includes 90-minute live workshops, which will also include time for Q&A to have any questions that may arise answered by head-teacher Fab.
Our panels cover the latest trends, tech, and top-notch marketing practices. Jump on the hot seat to get tailored feedback on your progress - a student favourite!
Master your craft, build nifty systems for repeatable wins, and deliver the kind of results that get people talking - and all without being online 24/7
6pm UTC (between 90 and 120 mins)
Join us for 16 sessions including a combination of...
Optional: 30min
After each of our workshop, you'll be able to opt-in for a bonus office hours session.
Purpose, Impact and Growth
Over the 8 weeks together, you’ll be going through 12 modules across 3 blocks (Purpose, Impact and Growth). Each module includes live sessions + on-demand additional content and support.
2 hours per week
Expert panel presentation
The final examination will consist of you presenting your marketing plan to a small group and get targeted feedback from marketing experts to consolidate everything you have learned throughout the course.
FREE TASTER 4-PART MARKETING CLASS + WORKSHEET + PROJECT
Harness the power of purpose, storytelling, impact to build trust in an increasingly skeptical world.
Get ready to learn the core foundations on how to add positive impact to your strategy.
In this class you'll discover your main marketing model and use it as a guide to craft a perfect impact manifesto - a roadmap for creating content that drives your audience and builds an army of super-fans.
Head teacher
Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing and is the founder of Alt Marketing School. Featured in The Next Web, Business Insider her passion lays in positive impact marketing and messaging.
She leads our students through the 8 weeks of the certification teaching a variety of classes and hosting panels, office hours and co-working.
Jess is a social media content strategist who supports service-based providers. She teaches about creating engaging, purpose-led content that leads to significant conversion results.
Ren is a strategy consultant who specialises in purpose-led communications. She attended Cambridge Judge Business School’s Social Venture’s Incubator and supports our students tapping into their leadership skills and set powerful goals.
Veronica is a CIM-qualified marketer and an ILM-certified mentor with over a decade of experience working with start-ups and growing businesses. She guides our students through relationship-driven funnels.
Khaleelah is passionate about everything SEO. Awarded 2021 Digital Woman of the Year, 2021 WomenInTech 100 winner, and winner of the 2018 Next Women Pitch Competition, Khaleelah has a PhD in emerging media and an MBA.
Hannah has over 14 years of digital experience - both agency side and in-house. Hannah has worked for some big brands including Time out, Match.com, BA, P&G, and Microsoft and is passionate about organic content marketing and repurposing practices.
We keep up with the changes in the marketing world so you don't have to
We're here to take your expertise and supercharge it. We'll dive deep into advanced marketing tactics, cutting-edge strategies, and the latest industry trends that align perfectly with your worldview.
Real life examples and case studies to learn from as your secret weapon
That's why our program is packed with practical tips, case studies, and personal experiences from marketing experts who have been in the trenches, fighting the good fight, just like you.
Hacks your workflow by working smarter, not harder to unclutter your mind, build a your own marketing operating system, and create lasting change
Cat Wildman
Jess Pashos
Kevin Withane
Dawn Morton-Young
Ash Martins
Marie Dryden
Martina Gordeen
Leya Carle