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Build Your Startup Marketing Team

Cohort-based Course

Learn how to design and hire a powerhouse marketing team for your startup that delivers active customers and achieves your ambitious goals

Hosted by

Allyson Letteri

Marketing Executive & Startup Advisor

Course overview

Build a marketing team that accelerates your growth

In one week you’ll be ready to hire the right marketers for your startup so that marketing becomes a powerful growth engine. Founders and leaders will go from confused to confident about what marketing capabilities to build and how to structure your team.

Who this course is for

01

You're a startup founder who needs marketing to drive growth, but you’re not sure what functions you need to build

02

You're a startup leader who needs to hire marketers, but you’re questioning what roles to hire and how to structure your team

03

You're a marketing leader at a startup who's debating how to sequence hires and build out your org over time

Design a marketing team that grows your business

Build a successful marketing team, even if you’re not a marketer.

This course equips startup leaders with the essential knowledge and frameworks to design your marketing team. You’ll see how the right marketing team can drive company growth, and you’ll finish the course ready to hire.

Decide who you need to hire to achieve key results

Starting with your company goals in mind, you'll prioritize what roles are the right fit for your team. You'll learn the skillsets and superpowers of the three main types of marketers (Growth, Product Marketing, and Content) and decide which roles you need most.

Develop an org structure that grows with your business

You'll map your org chart in stages so you’re ready to add marketing capabilities over time. We’ll detail the right sequence of hires, team structure, and management layers for B2C and B2B businesses.

Hire marketers with clarity and confidence

By the end of the course you'll be ready to start recruiting the exact marketers that you need. The process you learn to design your team will make decisions now AND in the future as your startup grows.

See what leaders are saying

        Are you a startup looking to accelerate the impact of your marketing efforts? Look no further than Allyson Letteri. As our advisor, Allyson’s insight and expertise gave me confidence as I navigated uncharted territory. She has a knack for asking the right questions —focusing on problem solving and outcomes to simplify tough conversations.
Brandi Eppolito

Brandi Eppolito

Head of Marketing
        The workshop was fantastic; lots of specific and tactical insights and advice. I learned to figure out goals, use that to identify key superpowers we need, and construct the job descriptions and hiring process around that.
Co-founder & CEO @ Seed stage startup

Co-founder & CEO @ Seed stage startup

        Building a successful, well-connected team from the ground up during a phase of rapid company growth AND amid a global pandemic is no small feat; anyone looking to scale their marketing organization would be lucky to have Allyson's sharp instincts and team-building expertise behind them.
Brinton Botkin

Brinton Botkin

Editorial & Content Manager
        At Thumbtack, Allyson singlehandedly built our Pro Marketing team - a diverse team with tremendous breadth and depth of influence across the organization - from the ground up. She crafted a robust and ambitious vision, and then helped us plan and prioritize rigorously and execute flawlessly.
Jason Berkenfeld

Jason Berkenfeld

Managing Director
        I thoroughly enjoyed and appreciated Allyson's material and clarity of her presentation. I now understand different ways to set up your marketing org structure depending on your GROW framework and top skills you need at different stages of your growth. Allyson provides clarity on which role and top skills are most impactful by goal.
Director of People & Operations @ Series B startup

Director of People & Operations @ Series B startup

        Allyson is an empathetic and strategic leader, manager and marketer. Allyson built out the consumer marketing team from the ground up, attracting talent across lifecycle, content, design, corp comms and product marketing. Under her guidance, we significantly grew our marketing capabilities and contribution to key team and company KPIs.
Katie Levinson

Katie Levinson

Head of Marketing
        Allyson's workshop was so helpful for any organization across multiple sectors, and one of the best ones I've attended. Thank you!
VP of Sales @ Seed Stage startup

VP of Sales @ Seed Stage startup

        I highly recommend Allyson. Her experience and agile, action-oriented approach can truly accelerate your marketing engine!
Carolyn Pollock

Carolyn Pollock

CMO
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Meet your instructor

Allyson Letteri

Allyson Letteri

Marketing Executive & Startup Leader

Allyson is a marketing leader who's built marketing teams from scratch at several fast-growing Silicon Valley companies (Intuit, Thumbtack, Handshake). She now advises founders and leaders at VC-backed tech startups so they can fast track marketing decisions and build teams that deliver results.


Allyson knows how to scale marketing teams while rapidly building new capabilities at startups. As her companies grew from early stage to unicorns during her tenure, Allyson turned marketing into acquisition and retention growth engines. In this course, Allyson teaches the same approach she’s used to help 50+ startup founders and leaders design their teams. Learn Allyson’s GROW framework to design your org and build a marketing team that delivers results.


Learn more about Allyson:

allysonletteri.com

linkedin.com/in/allysonletteri

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Build Your Startup Marketing Team

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You'll implement my GROW framework in this fast-paced course

01

Build your marketing team with the GROW framework

I'll introduce you to my GROW framework to design your marketing team. During the course, you'll plan your Goals, Roles, Org, and Watchouts.

02

Define your marketing GOALS

The best way to design your marketing org is to start with your goals in mind. Before the course begins, you'll take a quiz to clarify the top outcomes you need marketing to drive. Then you’ll determine which functions are best equipped to achieve each goal.

03

Decide exactly what marketing ROLES you need

We'll compare the three main marketing functions: Growth, Product Marketing, and Content. You'll learn their key superpowers, success metrics, and what roles are in each function. You'll decide what roles and titles to target, and you'll determine candidates' ideal level and experience.

04

Design your marketing ORG

Now that you have a shortlist of roles to hire, it's time to plan your org chart. You'll map your org in stages, starting smart and lean. You'll plan what additional roles and managers to add over time as your business objectives and budget grow.

05

Plan to avoid key WATCHOUTS

Learn four essential areas where you need to enable your marketers for success: Results, Resources, Accountability, Advancement. You'll assess risk factors and develop a plan to ensure your marketing team can achieve their goals.

06

Finalize your role briefs and org charts

Now it's time to finalize a role brief for each marketer you need to hire. You'll tie everything together and clarify title, level, experience, and key results this marketer will drive. You'll be ready to start recruiting for must-have roles with with confidence and clarity.

Course schedule

5-6 hours over one week

  • Workshop #1

    9:00-10:30am PST

    In workshop #1, you'll learn about the unique superpowers of the three main marketing functions. You'll decide exactly which roles you need on your team. You'll begin to create a "role brief" for your must-have marketers. Finally, you'll learn how to design your org in stages.

  • Workshop #2

    9:00-10:30am PST

    In workshop #2, you'll refine the stages and structure of your marketing org. We'll review org designs live so you can learn from other leaders too. We'll then discuss 4 key watchouts that hold back many marketing teams and how to avoid them. Now you'll finalize your role briefs!

  • Ask Me Anything

    9:00-10:00am PST

    Ask me anything! Now that your role briefs and org charts are ready, use this time to ask any burning questions. We'll talk marketing strategy, team decisions, and anything else on your mind.

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Build Your Startup Marketing Team

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Marketing is a powerful growth engine

Allyson Letteri on the Today Show for Thumbtack
Allyson Letteri on the Today Show for Thumbtack

Learning is better with cohorts

Learning is better with cohorts

Learn through interactive workshops

This is a fast-paced course that's taught live and interactively. Workshops aren't simply lectures — there will be live examples, activities, discussions, and Q&A.

Design your team as we go

The workshops guide you through high-impact activities so you'll design your marketing org in real-time. This course is about active learning, not passive listening. You’ll get live feedback so you can quickly refine your plan.

Engage with a cohort of peers

You'll learn alongside other startup founders and leaders facing similar challenges. Class discussions, Q&A, and other leaders' examples will accelerate your learning.

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
What type of startup is this course for?
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Build Your Startup Marketing Team

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