Cohort 1

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

Using data and metrics to measure performance, run experiments, and inform decisions.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Persuading stakeholders, presenting ideas, and getting buy-in across an organization without formal authority.

Identifying opportunities and validating what to build through customer research, experimentation, and prioritization.

Your data sources contradict each other and you don't know which one to trust