Alicia Zhong is a UX career mentor who is dedicated to helping BIPOC product designers and UX researchers advance in their career.

With almost 8 years of experience in UX design research, Alicia is the founder and principal user researcher at Future Insight Group. She specializes in cross-cultural research in APAC countries.

Alicia has collaborated with clients such as Capital One, Autodesk, Prediential, and WSIB. Her design work has been recognized and honored by the Core77 Service Design Awards.

Being an immigrant herself, she understands the challenges and obstacles that individuals face when trying to break into the UX industry. Her goal is to promote diversity and foster the growth of a more inclusive and ethical future.