Alfredo is a business growth and product executive experienced in building and growing global multi-billion dollar tech businesses. Sitting at the intersection of Product and Go to Market, Alfredo has launched and delivered double-digit growth for beloved brands, products, services and ecosystems at Google and Adobe.

- 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝: Google Workspace, Google Home Smart light kit, Google Home accessories, Assistant Storytime, Quadzee (a student project marketplace)

- 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝: Expert delivery & setup, Google Chromecast & Assistant for Hotels

- 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐚𝐧𝐝 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬: Adobe Firefly GenAI operating model, Made for Google Nest, Chromecast for TV ecosystem, 3P bundles, Google Home for Families

- 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: Rearchitecting Adobe's Operating model (including introduction of OKRs), G Suite → Google Workspace, Rebranding Google Cast → Chromecast built-in

- 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Nest LATAM leader enabling the regional launch of Google Home