As CRO at TestBox, James built and led an AI-native GTM organization designed to prove value early and scale efficiently. He’s also the co-founder of PreSales Collective, a global community where he’s helped thousands of revenue professionals grow through enablement, community, and career development.

James has worked with high-growth SaaS companies across stages and segments, and today he advises GTM leaders on how to operationalize AI, product proof, and sales efficiency across the funnel.

He began his career with Hyatt Hotels, where he led VIP programs and helped shape world-class customer experiences, foundational to the way he approaches selling and GTM leadership today.

In this course, James teaches how to think like a modern AI-native GTM exec so you can lead with confidence.