Behavior Design In Business

3 Weeks


Cohort-based Course

Learn to integrate Behavioral Science as a lens into design, innovation and change.

Course overview

Gain skills to solving problems that start with people and behaviors

Today, many people associate behavioral science with cognitive biases and nudges and while these are important, they are only a small part of how you design for change.

To get better outcomes we have to be precise about defining behaviors, understanding the drivers behind actions, and translating these insights into effective design features for products, services, and experiences.

Behavioral science is a dynamic field, drawing from diverse areas like Neuroscience, Psychology, Anthropology, and Human-Centered Design. It's not about replacing how organizations work but offering a fresh lens to solve challenges and find new opportunities.

The goal of this cohort is straightforward: Equip you with the tools and knowledge to apply behavioral insights effectively. We want to guide you, but more importantly, we aim for you to lead, applying these insights in your projects just like we do.

If you're ready to learn behavior design in a practical, impactful way, let's get started.

Don't miss out on this opportunity to level up your skills and have fun doing it!

Who is this course for


Service Designers who want to add a layer of Behavioral Science to their work


Innovation and Strategy professionals who want to understand how to solve complex human and behavioral problems


Government and Public Sector professionals who need to work on complex policies and who can enable behavior

What you’ll get out of this course

Uncover the main actors, behaviors, and relationships in your system

Apply behavioral science to mapping techniques to make sense of complex problems

Identify what influences behavior

Work with complex problems with a behavioral lens so you can design real lasting solution

Course syllabus


Introduction and Ice Breaker

One week prior to the training on Friday, Feb 2nd, we will have a meet & greet session so you can get to know me and Maria, and the rest of the cohort.

We will provide you with all the details about the training and go over any additional questions that you might have.

*We will break down the lessons into 4 Phases.


Day 1 - Phase 1 & Phase 2

Understand Phase: You begin to understand the challenge and the complexity, and you conduct your research.

Define Phase: You gain an understanding of how to select a target behavior, specifying it in more detail, and use theories and frameworks to understand its context and drivers.


Day 2 - Phase 3

Drive Phase: Focuses on the evaluation of intervention strategies and their alignment with behavioral diagnoses. ​

You will explore a range of intervention strategies and learn how to select the most appropriate strategy based on a behavioral diagnosis which ensures effective and tailored approaches to address your behavioral challenge.


Day 3 - Phase 4

Design Phase: In this phase, you gain an understanding of behavior change techniques (BCTs) and their application in promoting behavior change. 

You will explore a variety of BCT options and learn how to choose the most suitable BCT based on a behavioral diagnosis. ​

What people are saying

        “Robert is a leader in behavior design, offering expert insights and guidance. Engaging, knowledgeable and dedicated”
Ross Grant

Ross Grant

Business Director - Media Monks
        “Robert's training helped us analyze our business from a new angle. His ability to enable you to think out of the box allowed us to identify the potential to innovate”
Michael Steingress

Michael Steingress

Head of Partnerships & Sales - More than Metrics

Meet your instructors

Robert Meza

Robert Meza

Innovation and Behavioral Design Strategist

As an Innovation and Behavioral Strategist, I bring over the past 15 years of experience.

I have built 2 startups, helped a company build a new division for its $100M+ sale, and contributed to a successful digital transformation within the government.

I have delivered products and services for companies like Emirates, Visa, and others.

I work with companies and also teach individuals how to add a behavioral layer to their work

Robert's Linkedin: See more about Robert

Link to my website: Aim For Behavior

Maria Lunetto

Maria Lunetto

Applied Behavioral Scientist

As an applied behavioral scientist, I am passionate about using behavioural insights to solve real-world problems, both in the public and private sector. In my current role at Simply Rational, I am responsible for leading the design and implementation of behavior change initiatives, using data-driven insights to inform decision making and measure success. In my work I use qualitative and quantitative methods, including participatory approaches and system thinking tools.

Maria's Linkedin: See more on Maria

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Course schedule

3 hours of live training per week
  • Meet & Greet: Friday, February 2nd 2024

    5.00 pm - 5.30 pm CET

    We will have an optional 30-minute meet & greet session so you can get to know us and the rest of the cohort.

    We will provide you with all the details about the training and go over any additional questions.

  • Session 1: Wednesday, Feb 6th 2024

    2:00pm - 5:00pm CET

    *Sessions will be held at Europe and North America-friendly times.

  • Session 2: Wednesday,13th Feb 2024

    2:00pm - 5:00pm CET

    *Sessions will be held at Europe and North America-friendly times.

  • Homework

    2 hours between sessions

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Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you