3 Weeks
·Cohort-based Course
Learn to integrate Behavioral Science as a lens into design, innovation and change.
3 Weeks
·Cohort-based Course
Learn to integrate Behavioral Science as a lens into design, innovation and change.
Course overview
Today, many people associate behavioral science with cognitive biases and nudges and while these are important, they are only a small part of how you design for change.
To get better outcomes we have to be precise about defining behaviors, understanding the drivers behind actions, and translating these insights into effective design features for products, services, and experiences.
Behavioral science is a dynamic field, drawing from diverse areas like Neuroscience, Psychology, Anthropology, and Human-Centered Design. It's not about replacing how organizations work but offering a fresh lens to solve challenges and find new opportunities.
The goal of this cohort is straightforward: Equip you with the tools and knowledge to apply behavioral insights effectively. We want to guide you, but more importantly, we aim for you to lead, applying these insights in your projects just like we do.
If you're ready to learn behavior design in a practical, impactful way, let's get started.
Don't miss out on this opportunity to level up your skills and have fun doing it!
01
Service Designers who want to add a layer of Behavioral Science to their work
02
Innovation and Strategy professionals who want to understand how to solve complex human and behavioral problems
03
Government and Public Sector professionals who need to work on complex policies and who can enable behavior
Uncover the main actors, behaviors, and relationships in your system
Apply behavioral science to mapping techniques to make sense of complex problems
Identify what influences behavior
Work with complex problems with a behavioral lens so you can design real lasting solution
Behavior Design In Business
01
Introduction and Ice Breaker
One week prior to the training on Friday, Feb 2nd, we will have a meet & greet session so you can get to know me and Maria, and the rest of the cohort.
We will provide you with all the details about the training and go over any additional questions that you might have.
*We will break down the lessons into 4 Phases.
02
Day 1 - Phase 1 & Phase 2
Understand Phase: You begin to understand the challenge and the complexity, and you conduct your research.
Define Phase: You gain an understanding of how to select a target behavior, specifying it in more detail, and use theories and frameworks to understand its context and drivers.
03
Day 2 - Phase 3
Drive Phase: Focuses on the evaluation of intervention strategies and their alignment with behavioral diagnoses.
You will explore a range of intervention strategies and learn how to select the most appropriate strategy based on a behavioral diagnosis which ensures effective and tailored approaches to address your behavioral challenge.
04
Day 3 - Phase 4
Design Phase: In this phase, you gain an understanding of behavior change techniques (BCTs) and their application in promoting behavior change.
You will explore a variety of BCT options and learn how to choose the most suitable BCT based on a behavioral diagnosis.
Ross Grant
Michael Steingress
Innovation and Behavioral Design Strategist
As an Innovation and Behavioral Strategist, I bring over the past 15 years of experience.
I have built 2 startups, helped a company build a new division for its $100M+ sale, and contributed to a successful digital transformation within the government.
I have delivered products and services for companies like Emirates, Visa, and others.
I work with companies and also teach individuals how to add a behavioral layer to their work
Robert's Linkedin: See more about Robert
Link to my website: Aim For Behavior
Applied Behavioral Scientist
As an applied behavioral scientist, I am passionate about using behavioural insights to solve real-world problems, both in the public and private sector. In my current role at Simply Rational, I am responsible for leading the design and implementation of behavior change initiatives, using data-driven insights to inform decision making and measure success. In my work I use qualitative and quantitative methods, including participatory approaches and system thinking tools.
Maria's Linkedin: See more on Maria
3 hours of live training per week
Meet & Greet: Friday, February 2nd 2024
5.00 pm - 5.30 pm CET
We will have an optional 30-minute meet & greet session so you can get to know us and the rest of the cohort.
We will provide you with all the details about the training and go over any additional questions.
Session 1: Wednesday, Feb 6th 2024
2:00pm - 5:00pm CET
*Sessions will be held at Europe and North America-friendly times.
Session 2: Wednesday,13th Feb 2024
2:00pm - 5:00pm CET
*Sessions will be held at Europe and North America-friendly times.
Homework
2 hours between sessions
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Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you