Build and Deploy AI Agents to Automate Your Go-to-Market Strategy

3 Weeks

·

Cohort-based Course

Learn how to build AI agents to automate lead gen, competitor analysis, and data entry, boosting your GTM strategy and productivity.

Featured In

Forbes
Entrepreneur
Fast Company
Microsoft

Course overview

Let your team tackle high-impact work, not waste time on busywork.

Every business struggles with inefficiency, inconsistent messaging, and manual tasks that take up valuable time. Teams often get bogged down with repetitive work like lead generation, competitor analysis, and data entry, leaving little room for strategic focus. This leads to slow decision-making, increased human error, and missed growth opportunities.

This course is designed to solve those problems by teaching you how to leverage AI agents to automate critical but tedious tasks. Imagine having systems in place that not only reduce mistakes but also ensure that your team spends less time on manual work and more time driving business growth. AI agents allow you to scale faster, streamline processes, and maintain brand consistency across all channels.


Why You Need This Course:

• Automate lead generation and competitor analysis: Say goodbye to the hours wasted on research and data entry, and let AI handle it for you.

• Improve accuracy and efficiency: With fewer manual processes, your team will make fewer mistakes and work smarter.

• Maximize team focus on strategic goals: Free your team from tedious tasks so they can concentrate on what really matters—driving real results for your business.


The Problems This Course Helps You Solve:

• Inefficient operations: Your team wastes time on tasks that should be automated.

• Inconsistent messaging: With AI, you ensure consistency across every channel, avoiding the misalignment that slows growth.

• Growth bottlenecks: By reducing human error and increasing speed, you’ll see faster results without compromising quality.

Who is this course for

01

CMOs or Senior Marketing leaders who are responsible for scaling marketing efforts across various channels.

02

Sales Executives looking to automate repetitive sales processes, improve lead scoring, and enable their teams to focus on higher-value tasks

03

AI and Digital Transformation Leaders leading AI or digital transformation initiatives in mid-to-large businesses.

What you’ll get out of this course

Design and Build AI Agents

You’ll learn to create AI agents from scratch, automating tasks like lead generation and follow-ups. Through hands-on projects, you'll actively build workflows that can be applied to real-world business scenarios.

Apply AI to Solve Marketing Challenges

You’ll dive into case studies and simulations to understand how AI can improve lead quality, automate scoring, and streamline customer engagement. By the end of the course, you’ll know how to apply AI solutions to boost your team’s productivity.

Optimize Workflows with AI Tools

You’ll experiment with top AI tools and platforms, gaining practical experience in automating repetitive tasks like data entry and competitor analysis. These skills will help you reduce errors and increase operational efficiency.

Implement and Scale AI Systems

You’ll learn the step-by-step process for integrating AI agents into existing systems, focusing on scalable solutions that grow with your business. Through interactive assignments, you’ll deploy AI solutions that can handle increased workloads without extra staff.

This course includes

4 interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 13—Jan 19

    Understanding AI Agents and GTM Automation

    2 items

    Lesson 1: Identifying Your Target Market

    2 items

    Jan

    13

    Community Office Hours

    Mon 1/1310:00 PM—10:30 PM (UTC)
    Optional

    Lesson 2: Clarifying Your Value Proposition

    2 items

    Jan

    15

    Community Office Hours

    Wed 1/1510:00 PM—10:30 PM (UTC)
    Optional

    Lesson 3: Defining Your Pricing Strategy

    2 items

    Lesson 4: Crafting Your Promotion Strategy

    3 items

Week 2

Jan 20—Jan 26

    Lesson 5: Choosing Sales and Distribution Channels

    1 item

    Lesson 6: Setting Metrics and Monitoring Performance

    3 items

    Lesson 7: Building Customer Relationships

    1 item

    Lesson 8: Optimizing Your GTM Processes

    1 item

    Jan

    21

    Community Office Hours

    Tue 1/2110:00 PM—10:30 PM (UTC)
    Optional

    Final Project

    1 item

    Jan

    23

    Community Office Hours

    Thu 1/2310:00 PM—10:30 PM (UTC)
    Optional

Week 3

Jan 27
    Nothing scheduled for this week

How AI Helped Me Overachieve a $90M Pipeline in Just 3 Months

Meet your instructor

Ashley Gross

Ashley Gross

CEO & Founder of AI Workforce Alliance

Before tools like ChatGPT, I was already implementing AI strategies in large organizations. Within just three months of rolling out AI solutions, we surpassed our annual sales pipeline goal of $90 million, reaching $115 million.


I created the AI Impact Alignment™ process to ensure AI projects directly support business goals. This method has led to real results, like revenue growth, quicker decisions, and more efficient operations.


In addition to consulting, I offer executive workshops, teach, and speak on how AI can transform businesses and help them succeed.


What I Do:


• Implement AI strategies to grow businesses

• Align AI projects with clear business outcomes

• Teach and advise leaders on using AI for long-term success


Want to know how AI can help your business grow? Let’s talk. Email me at Ashley@Aiworkforcealliance.com.

Frequently Asked Questions

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Course Structure

5 Hour Live Session, 4 Guest Speakers

  • Week 1

    AI Agents and GTM Automation

    Kick off with an introduction to AI agents and their role in automating GTM strategies. Learn how to identify tasks AI can automate and begin building your AI-driven GTM plan.

  • Week 2

    Building and Deploying AI Agents

    Dive into hands-on sessions for creating and deploying AI agents. Learn how to automate key GTM processes like lead generation and competitor analysis, without needing any coding experience.

  • Week 3

    Scaling and Optimizing AI

    Master the skills to scale your AI agents across multiple channels, ensuring consistency and efficiency. We’ll also cover strategies for troubleshooting and optimizing AI agents to ensure ongoing performance. 

  • Final Project

    Deploy Your AI Agent

    For the final project, you’ll build, deploy, and optimize an AI agent that automates a key part of your Go-to-Market strategy. You’ll gather data, define your goals, and implement a working AI agent that can automate lead generation, competitor analysis, or data management.

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Build and Deploy AI Agents to Automate Your Go-to-Market Strategy

Cohort 2

$900

Dates

Jan 13—27, 2025

Payment Deadline

Jan 10, 2025

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