Build and Deploy AI Agents to Automate Your Go-to-Market Strategy

New
·

2 - 3 Weeks

·

Cohort-based Course

The leading certification focused on AI Agent Leadership for Go-to-Market strategies.

Featured In

Forbes
Entrepreneur
Fast Company
Microsoft

Course overview

Let your team tackle high-impact work, not waste time on busywork.

Every business struggles with inefficiency, inconsistent messaging, and manual tasks that take up valuable time. Teams often get bogged down with repetitive work like lead generation, competitor analysis, and data entry, leaving little room for strategic focus. This leads to slow decision-making, increased human error, and missed growth opportunities.

This course is designed to solve those problems by teaching you how to leverage AI agents to automate critical but tedious tasks. Imagine having systems in place that not only reduce mistakes but also ensure that your team spends less time on manual work and more time driving business growth. AI agents allow you to scale faster, streamline processes, and maintain brand consistency across all channels.


Why You Need This Course:

• Automate lead generation and competitor analysis: Say goodbye to the hours wasted on research and data entry, and let AI handle it for you.

• Improve accuracy and efficiency: With fewer manual processes, your team will make fewer mistakes and work smarter.

• Maximize team focus on strategic goals: Free your team from tedious tasks so they can concentrate on what really matters—driving real results for your business.


The Problems This Course Helps You Solve:

• Inefficient operations: Your team wastes time on tasks that should be automated.

• Inconsistent messaging: With AI, you ensure consistency across every channel, avoiding the misalignment that slows growth.

• Growth bottlenecks: By reducing human error and increasing speed, you’ll see faster results without compromising quality.

Who is this course for

01

CMOs or Senior Marketing leaders who are responsible for scaling marketing efforts across various channels.

02

Sales Executives looking to automate repetitive sales processes, improve lead scoring, and enable their teams to focus on higher-value tasks

03

AI and Digital Transformation Leaders leading AI or digital transformation initiatives in mid-to-large businesses.

What you’ll get out of this course

Design and Build AI Agents

You’ll learn to create AI agents from scratch, automating tasks like lead generation and follow-ups. Through hands-on projects, you'll actively build workflows that can be applied to real-world business scenarios.

Apply AI to Solve Marketing Challenges

You’ll dive into case studies and simulations to understand how AI can improve lead quality, automate scoring, and streamline customer engagement. By the end of the course, you’ll know how to apply AI solutions to boost your team’s productivity.

Optimize Workflows with AI Tools

You’ll experiment with top AI tools and platforms, gaining practical experience in automating repetitive tasks like data entry and competitor analysis. These skills will help you reduce errors and increase operational efficiency.

Implement and Scale AI Systems

You’ll learn the step-by-step process for integrating AI agents into existing systems, focusing on scalable solutions that grow with your business. Through interactive assignments, you’ll deploy AI solutions that can handle increased workloads without extra staff.

This course includes

9 interactive live sessions

Lifetime access to course materials

9 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Dec 2—Dec 8

    Understanding AI Agents and GTM Automation

    1 item

    Key AI Agent Tools for Automating GTM

    1 item

    Dec

    3

    Community Office Hours

    Tue 12/35:00 PM—5:30 PM (UTC)
    Optional

    Dec

    3

    Community Office Hours

    Tue 12/310:00 PM—10:30 PM (UTC)
    Optional

    Dec

    5

    Community Office Hours

    Thu 12/55:00 PM—5:30 PM (UTC)
    Optional

    Dec

    5

    Community Office Hours

    Thu 12/510:00 PM—10:30 PM (UTC)
    Optional

    Creating Your First AI Agent for Lead Generation

    1 item

    Using AI Agents to Automate Competitor and Market Analysis

    1 item

Week 2

Dec 9—Dec 15

    Dec

    10

    Community Office Hours

    Tue 12/105:00 PM—5:30 PM (UTC)
    Optional

    Dec

    10

    Community Office Hours

    Tue 12/1010:00 PM—10:30 PM (UTC)
    Optional

    Dec

    12

    Community Office Hours

    Thu 12/125:00 PM—5:30 PM (UTC)
    Optional

    Dec

    12

    Community Office Hours

    Thu 12/1210:00 PM—10:30 PM (UTC)
    Optional

    Improving Data Management with AI Agents

    1 item

    Scaling Your AI Agents for Consistency Across Channels

    1 item

    Troubleshooting and Optimizing Your AI Agents

    1 item

    Measuring Success: KPIs and Analytics for AI Agents

    1 item

Week 3

Dec 16

    Dec

    16

    Optional: AMA

    Mon 12/1610:00 PM—10:30 PM (UTC)
    Optional

    Final Project

    1 item

How AI Helped Me Overachieve a $90M Pipeline in Just 3 Months

Meet your instructor

Ashley Gross

Ashley Gross

Board Member for Chief AI Officer | AI in Mid-Market & Enterprise | CEO

Ashley Gross has a proven track record of implementing AI solutions before ChatGPT even existed. Leading a marketing organization of over 100 marketers, she deployed 25 AI solutions in just three months, addressing the company’s most significant challenges. As a result, her team not only met their $90 million pipeline target but exceeded it, reaching $115 million.

Now, Ashley leads a team of 25 Chief AI Officers, trained to implement AI-driven strategies for companies with revenues between $500 million and $1 billion, helping them achieve faster, smarter growth through AI Enablement.

Frequently Asked Questions

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Course Structure

5 Hour Live Session, 4 Guest Speakers

  • Week 1

    AI Agents and GTM Automation

    Kick off with an introduction to AI agents and their role in automating GTM strategies. Learn how to identify tasks AI can automate and begin building your AI-driven GTM plan.

  • Week 2

    Building and Deploying AI Agents

    Dive into hands-on sessions for creating and deploying AI agents. Learn how to automate key GTM processes like lead generation and competitor analysis, without needing any coding experience.

  • Week 3

    Scaling and Optimizing AI

    Master the skills to scale your AI agents across multiple channels, ensuring consistency and efficiency. We’ll also cover strategies for troubleshooting and optimizing AI agents to ensure ongoing performance. 

  • Final Project

    Deploy Your AI Agent

    For the final project, you’ll build, deploy, and optimize an AI agent that automates a key part of your Go-to-Market strategy. You’ll gather data, define your goals, and implement a working AI agent that can automate lead generation, competitor analysis, or data management.

A pattern of wavy dots

Join an upcoming cohort

Build and Deploy AI Agents to Automate Your Go-to-Market Strategy

Cohort 1

$900

Dates

Dec 2—16, 2024

Application Deadline

Nov 27, 2024

Cohort 2

$900

Dates

Jan 13—27, 2025

Application Deadline

Jan 8, 2025

$900

2 - 3 Weeks