AI Marketing 101


(4 ratings)


2 Weeks


Cohort-based Course

Learn how to use AI tools to make marketing 10x easier

Course overview

The best time to learn AI marketing was a year ago. The second best time is now.

AI has become the most quickly adopted technology in history. As employee #1 at CopyAI, I had a first-row seat to the generative AI show.

I saw it develop from a toy to a top tool in every marketer’s toolbox within months. And we’re still just getting started.

That’s why “AI Marketing 101” exists. This is a live cohort course to teach you what I learned in AI’s infancy.

We’ll focus purely on marketing use cases like:


— Ad Creative

— Content Marketing

— Copywriting

The goal of the course is to take you from knowing a little about AI tools → having a reliable way to get great results for any marketing task you tackle.

I host sessions breaking down my favorite ways to use AI to get high quality, usable results straight from tools like ChatGPT, Notion AI, Claude, Blaze, DALL-E 3, VEED, and more.

Let's make your marketing work a whole lot easier and faster going forward.

This course is for you if...


You're a marketer looking for expert tips on using AI tools (i.e. writing prompts, refining content, and automating work)


You want a repeatable way to complete your specific marketing work (could be content marketing, could be ads)


You're ready to not just learn about AI tools, but actually become a master of them and carry that over to your team.

By the end of this course, you'll be able to...

Consistently write great prompts

Generic input make generic outputs. No more. You'll become a master at crafting great prompts and making AI answer all the questions you might not consider.

Reliably generate A+ content for SEO, Content, and Ads

Learn systems to predictably generate results you can actually use. Make AI your ultimate marketing intern that gives you A+ content every time.

Build repeatable processes with AI in your workflow

Expand your AI workflow beyond ChatGPT. Learn how to automate with AI, automatically create useful context, and streamline key parts of your marketing work.

Course syllabus

6 live sessions • 14 modules • 26 lessons • 4 projects
Expand all modules
  • Week 1

    Jan 8—Jan 14


    • Jan


      Welcome: Quick Hellos + Debrief

      Mon, Jan 8, 5:00 PM - 5:30 PM UTC

    • Jan


      AIM2: Content Marketing Live Session

      Tue, Jan 9, 5:00 PM - 6:00 PM UTC

    • Jan


      AIM2: Q&A + Tools Live Session

      Thu, Jan 11, 5:00 PM - 6:00 PM UTC


    • Current state of AI in marketing

      This will walk you through the current dos, don'ts, possibilities, and impossibilities of AI for marketing use cases as of right now.

    • Live Session: Content Marketing

      In this live session, I will go over use cases for using generative AI in Content Marketing. We will cover best practices for writing blogs, compiling social posts, and writing email campaigns. There will also be Q&A in the final 15 minutes of the session.

    • Writing Great Prompts

      This is where the action starts. This module will cover the different prompt frameworks you can use to accomplish pretty much any result you need for marketing.

      I'll showcase how I think about prompt writing and give clear dos and don'ts.

    • Live Session: Q&A + Tools

      In this live session, I'll tackle real questions the community has around AI use cases in SEO, Content, Ads, and beyond. We will also give a glimpse into a few tools more specifically, like:

      • ChatGPT (including DALL-E 3)

      • Notion AI

      • Claude AI

      • Blaze

      • Fireflies

      • VEED

    • AI Marketing Tools Landscape

      This module walks you through the different tools available for different marketing use cases so you can be aware of things that could fit in your workflow.

      We'll also dive into how/when to use broad AI tools vs niche AI tools.

  • Week 2

    Jan 15—Jan 19


    • Jan


      AIM2: SEO Live Session

      Tue, Jan 16, 5:00 PM - 6:00 PM UTC

    • Jan


      AIM2: Ads Live Session

      Thu, Jan 18, 5:00 PM - 6:00 PM UTC

    • Jan


      Goodbye + Final Q&A Live Session

      Fri, Jan 19, 5:00 PM - 5:30 PM UTC

  • Post-Course


    • Join the community

    • Grab the 800+ AI tools list

    • Connect with Blake on social

    • Refining AI results

      This module will give you the tools and frameworks needed to refine and revise results you receive from AI tools like ChatGPT.

      I'll cover processes like editing, refining content, etc.

    • Live Session: SEO

      In this live session, I will go over use cases for using generative AI in SEO. We will cover best practices for finding keywords, using AI to write meta data, and building content with SEO in mind. There will also be Q&A in the final 15 minutes of the session.

    • Systems and Automations w/ AI

      This module will cover the foundations of how to set up systems and automations for your marketing tasks, plus give formulas to set these up in Zapier.

      I'll also give general advice on what to automate vs what to avoid automating.

    • Live Session: Ads

      In this live session, I will go over use cases for using generative AI in Paid Ad Creative. We will cover best practices for writing headlines/primary text, creating ad copy variants, and optimizing ad budgets/performance. There will also be Q&A in the final 15 minutes of the session.

  • Bonus


    • Past Cohort Session Recordings

    • 20 minute AI coaching session w/ Blake (Free)


(4 ratings)

What people are saying

        Blake is a fantastic remote teacher. Loved the engagement and quick responses. I also love how thoughtful he was in making sure we all understood the material and tweaking it to make it more hands on. Excited to continue on Discord- another extremely thoughtful idea and benefit of the course.


VP of Marketing
        The course exceeded my expectations. Blake is an excellent teacher and practitioner of his skills. Many times when we asked a significant question, he would do a short video on the topic. Highly recommend.



Meet your instructor

Blake Emal

Blake Emal

ex-CMO, building a portfolio of digital businesses (Pagetear, High Noon)

First and foremost, I'm a marketer. And have been for 10 years. The core pillar of my marketing skill set is in SEO/Content, but I've become more of a generalist over time.

I got started with generative AI in early 2020. I was employee #1 at, and learned the industry in a way that few truly understand.

Now, I'm teaching core principles about generative AI to help people (like you!) get way more leverage from every prompt. You'll be shocked at how much you can accomplish with better prompts, usable results, and solid processes.

I can't wait to see you in the cohort. I'm here at any time for questions, just email me at

A pattern of wavy dots
Join an upcoming cohort

AI Marketing 101


$499 USD


Jan 8—19, 2024

Payment Deadline

Jan 7, 2024


Bulk purchases

Course schedule

4 hours over 2 weeks + async study time
  • Monday, July 17

    The cohort starts! You'll get access to any course materials, videos, slides, cheatsheets, etc.

    No session this day, all async.

  • Tuesdays & Thursdays

    12:00pm - 1:00pm CST

    We will have 4 live sessions, each focusing on a specific marketing use case. These will be a combo of a few prepared slides, but mostly tackling your questions and use cases for your workflows in real time.


    • Content Marketing
    • SEO
    • CRO
    • Ads
  • Friday, July 28

    The cohort will end. Live sessions will happen for two consecutive Tuesdays and Thursday, and then all other learning will happen async. I'll be available for questions this day to help set you up for success in your future marketing projects!

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

AI Marketing 101


$499 USD


Jan 8—19, 2024

Payment Deadline

Jan 7, 2024


Bulk purchases

$499 USD




2 Weeks