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Course overview
The best time to learn AI marketing was a year ago. The second best time is now.
AI has become the most quickly adopted technology in history. As employee #1 at CopyAI, I had a first-row seat to the generative AI show.
I saw it develop from a toy to a top tool in every marketer’s toolbox within months. And we’re still just getting started.
That’s why “AI Marketing 101” exists. This is a live cohort course to teach you what I learned in AI’s infancy.
We’ll focus purely on marketing use cases like:
— SEO
— Ad Creative
— Content Marketing
— Copywriting
The goal of the course is to take you from knowing a little about AI tools → having a reliable way to get great results for any marketing task you tackle.
I host sessions breaking down my favorite ways to use AI to get high quality, usable results straight from tools like ChatGPT, Notion AI, Claude, Blaze, DALL-E 3, VEED, and more.
Let's make your marketing work a whole lot easier and faster going forward.
This course is for you if...
01
You're a marketer looking for expert tips on using AI tools (i.e. writing prompts, refining content, and automating work)
02
You want a repeatable way to complete your specific marketing work (could be content marketing, could be ads)
03
You're ready to not just learn about AI tools, but actually become a master of them and carry that over to your team.
By the end of this course, you'll be able to...
Consistently write great prompts
Generic input make generic outputs. No more. You'll become a master at crafting great prompts and making AI answer all the questions you might not consider.
Reliably generate A+ content for SEO, Content, and Ads
Learn systems to predictably generate results you can actually use. Make AI your ultimate marketing intern that gives you A+ content every time.
Build repeatable processes with AI in your workflow
Expand your AI workflow beyond ChatGPT. Learn how to automate with AI, automatically create useful context, and streamline key parts of your marketing work.
AI Marketing 101
Course syllabus
Week 1
Week 1
Jan 8—Jan 14
Events
- Jan
8
Welcome: Quick Hellos + Debrief
Welcome: Quick Hellos + Debrief
Mon, Jan 8, 5:00 PM - 5:30 PM UTC
- Jan
9
AIM2: Content Marketing Live Session
AIM2: Content Marketing Live Session
Tue, Jan 9, 5:00 PM - 6:00 PM UTC
- Jan
11
AIM2: Q&A + Tools Live Session
AIM2: Q&A + Tools Live Session
Thu, Jan 11, 5:00 PM - 6:00 PM UTC
Modules
- Current state of AI in marketingCurrent state of AI in marketing2 Lessons
This will walk you through the current dos, don'ts, possibilities, and impossibilities of AI for marketing use cases as of right now.
- Live Session: Content MarketingLive Session: Content Marketing3 Lessons
In this live session, I will go over use cases for using generative AI in Content Marketing. We will cover best practices for writing blogs, compiling social posts, and writing email campaigns. There will also be Q&A in the final 15 minutes of the session.
- Writing Great PromptsWriting Great Prompts2 Lessons • 1 Project
This is where the action starts. This module will cover the different prompt frameworks you can use to accomplish pretty much any result you need for marketing.
I'll showcase how I think about prompt writing and give clear dos and don'ts.
- Live Session: Q&A + ToolsLive Session: Q&A + Tools1 Lesson
In this live session, I'll tackle real questions the community has around AI use cases in SEO, Content, Ads, and beyond. We will also give a glimpse into a few tools more specifically, like:
ChatGPT (including DALL-E 3)
Notion AI
Claude AI
Blaze
Fireflies
VEED
- AI Marketing Tools LandscapeAI Marketing Tools Landscape2 Lessons • 1 Project
This module walks you through the different tools available for different marketing use cases so you can be aware of things that could fit in your workflow.
We'll also dive into how/when to use broad AI tools vs niche AI tools.
Week 2
Week 2
Jan 15—Jan 19
Events
- Jan
16
AIM2: SEO Live Session
AIM2: SEO Live Session
Tue, Jan 16, 5:00 PM - 6:00 PM UTC
- Jan
18
AIM2: Ads Live Session
AIM2: Ads Live Session
Thu, Jan 18, 5:00 PM - 6:00 PM UTC
- Jan
19
Goodbye + Final Q&A Live Session
Goodbye + Final Q&A Live Session
Fri, Jan 19, 5:00 PM - 5:30 PM UTC
Post-Course
Post-Course
Modules
- Join the communityJoin the community0 Lessons • 0 Projects
- Grab the 800+ AI tools listGrab the 800+ AI tools list1 Lesson
- Connect with Blake on socialConnect with Blake on social1 Lesson
- Refining AI resultsRefining AI results2 Lessons • 1 Project
This module will give you the tools and frameworks needed to refine and revise results you receive from AI tools like ChatGPT.
I'll cover processes like editing, refining content, etc.
- Live Session: SEOLive Session: SEO3 Lessons
In this live session, I will go over use cases for using generative AI in SEO. We will cover best practices for finding keywords, using AI to write meta data, and building content with SEO in mind. There will also be Q&A in the final 15 minutes of the session.
- Systems and Automations w/ AISystems and Automations w/ AI4 Lessons • 1 Project
This module will cover the foundations of how to set up systems and automations for your marketing tasks, plus give formulas to set these up in Zapier.
I'll also give general advice on what to automate vs what to avoid automating.
- Live Session: AdsLive Session: Ads3 Lessons
In this live session, I will go over use cases for using generative AI in Paid Ad Creative. We will cover best practices for writing headlines/primary text, creating ad copy variants, and optimizing ad budgets/performance. There will also be Q&A in the final 15 minutes of the session.
Bonus
Bonus
Modules
- Past Cohort Session RecordingsPast Cohort Session Recordings1 Lesson
- 20 minute AI coaching session w/ Blake (Free)20 minute AI coaching session w/ Blake (Free)1 Lesson
4.6
(4 ratings)
What people are saying
Lauren
Soma
Meet your instructor
Blake Emal
ex-CMO Copy.ai, building a portfolio of digital businesses (Pagetear, High Noon)
First and foremost, I'm a marketer. And have been for 10 years. The core pillar of my marketing skill set is in SEO/Content, but I've become more of a generalist over time.
I got started with generative AI in early 2020. I was employee #1 at Copy.ai, and learned the industry in a way that few truly understand.
Now, I'm teaching core principles about generative AI to help people (like you!) get way more leverage from every prompt. You'll be shocked at how much you can accomplish with better prompts, usable results, and solid processes.
I can't wait to see you in the cohort. I'm here at any time for questions, just email me at uxblake@gmail.com.
Join an upcoming cohort
AI Marketing 101
AIM2
$499 USD
Dates
Jan 8—19, 2024
Payment Deadline
Jan 7, 2024
Course schedule
4 hours over 2 weeks + async study time
Monday, July 17
The cohort starts! You'll get access to any course materials, videos, slides, cheatsheets, etc.
No session this day, all async.
Tuesdays & Thursdays
12:00pm - 1:00pm CST
We will have 4 live sessions, each focusing on a specific marketing use case. These will be a combo of a few prepared slides, but mostly tackling your questions and use cases for your workflows in real time.
Sessions:
- Content Marketing
- SEO
- CRO
- Ads
Friday, July 28
The cohort will end. Live sessions will happen for two consecutive Tuesdays and Thursday, and then all other learning will happen async. I'll be available for questions this day to help set you up for success in your future marketing projects!
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Join an upcoming cohort
AI Marketing 101
AIM2
$499 USD
Dates
Jan 8—19, 2024
Payment Deadline
Jan 7, 2024