Understanding your Customers - Product Discovery Fundamentals
Understand your customers' pain points and iterate on your early-stage idea or prototype to create products people love. ❤️
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Course overview
Build products that customers love
Are you struggling to understand your customers' real problems and needs? 🦸♀️
Do you have doubts about what product features to prioritise and build? 🤯
Are you tired of building products and features that nobody uses? ❌
Then this product discovery course is for you! 🚀
Who should join this bootcamp
01
Product managers who want to deepen their skills in product discovery, user research and iterative product development.
02
Product builders of early-stage products or prototypes, who want to learn how to validate their ideas and iterate their prototypes fast.
03
Product-related professionals (e.g. customer success, marketing, sales) who want to learn how to best understand the needs of their users.
Through the practical workshops, you will learn:
How to understand the real needs and problems of your customers 🔍
By conducting user research, interviews and workshops, and analyzing customer data, you will learn how to better understand the needs and motivations of your target users.
How to validate your prototypes and ideas fast, with minimal time & effort investment ⚙️
You will gain a solid understanding of how to validate your early ideas and prototype and pivot fast based on user feedback, without wasting hours building products and features with no real feedback
How to iterate your product fast based on user feedback & customer insights 🔄
You will learn how to evaluate and iterate on your product ideas and prototypes fast, through different techniques, and save time and effort on wasted development on features that nobody will use.
How to reach product-market fit fast
By building and iterating your product based on user feedback, you will reach product-market fit faster and grow your user base fast to be ready for the next funding round 📈
An exceptional lecturer who engages the students and brings real-life discovery examples.
Irina Tarasova
Alfred Seeliger
Farid Kalirad
Dejan Ljaftov
Meet your instructor
Darinka Burovska
Darinka Burovska
Product Coach | Product Discovery & User Research
Darinka is a Product Coach with a proven track record in building and scaling products, from early-stage ideas to building products with over 500,000 active users. 👩💻
She specializes in product discovery, design thinking, and user research and has worked with several early-stage ideas, driving their idea validation, prototype iterations and user testing until the product reaches its product-market fit and it's ready for scaling. 📈
With a certification in Design Thinking from the Massachusetts Institute of Technology and a Data PM certification from Udacity, Darinka is uniquely qualified to help you build the right product for your customers. 🚀
She's passionate about coaching and mentoring, mentored in several incubators, hackathons and academies, and has already helped more than 100 individuals and over 10 startups achieve their goals. 🎯
Course syllabus
13 lessons • 4 projects
Week 1
- understand the value of conducting User Interview
- learn how to frame the questions to get the best learning from the customers
- summarise useful customer insights for your next iteration and roadmap
- 📄
What are User Personas with Practical Examples
- 📄
How to define your personas & the different types of personas
- 📄
How To Conduct User Interviews Like A Pro
- 📄
Open vs. Closed Questions when talking to customers from NN Group
Complete by Oct 2 - 📄
The Mom Test - Book for framing the right questions to your customers
- ✍️
Prepare your first list of questions to your potential customer
Submit by Oct 9 - ✍️
Bonus: Find your customers and run your first 3 interviews
Submit by Oct 9 - 📄
Session 2: Hands on workshop: Define user persona and Ask useful questions
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Conduct Insightful User Interview 🗣️
In this hands-on workshop, we will:
Week 2
- understand the value of the Problem Exploration Workshop
- learn at what stage of development to implement it
- prepare and conduct an insightful exploration workshop
- practise tools for implementation
- gather the customer insights and prepare the next iteration
- 📄
How To Run A Design Thinking Workshop- the essential understanding for every problem framing
- 📄
How to run a problem-solving workshop
- 📄
8 Best Exercises & Techniques for Problem-Framing
- ✍️
Problem- Framing workshop Simulation
Submit by Oct 16 - 📄
Session 3: Problem Exploration Workshop Hands-on
Problem Exploration Workshop 👥
In this hands-on workshop, we will :
Week 3
- learn how to summarise all discovery learnings and customer insights and iterate on your idea or prototype
- run your first customer insights-driven iteration 🙌
- 📄
How to Write Actionable User Research Summaries (With Checklist + Examples)
- 📄
Step by step user interview analysis – turning raw data into insights effectively
- 📄
5 Prioritization Methods for your customer insights report
Complete by Oct 16 - ✍️
Create customers insights report and run your first iteration
Submit by Oct 21
Run your first iteration based on the customer insights 🔂
In this exercise, we will:
Bootcamp Schedule
Weekly time commitment, 5-8 hours
Hands-on Workshops
18:00 CEST
Every Wednesday, 2,5 hours long workshop
Weekly assignments, self-study
3-5 hours per week
Each week, there will be self-study practical projects for your idea,prototype or product
Build products your customers love ❤️
Practical real-life examples
We will work with practical examples that you can implement in your current daily work. 💻
Interactive and flexible-paced learning
With the interactive session, you can ask questions that solve your individual challenge.
With your self-study tasks, you can reflect on your learnings and be flexible with your pace and depth of learning. 🧠
Learning together is more fun and engaging
Learn together with your fellow product discovery enthusiasts, share examples, and learnings and grow together. ❤️