4 Weeks
·Cohort-based Course
Build AI employees that scale marketing, streamline sales, and increase profits, mentored by ex-AWS AI engineer and Alexa PM.
4 Weeks
·Cohort-based Course
Build AI employees that scale marketing, streamline sales, and increase profits, mentored by ex-AWS AI engineer and Alexa PM.
Previously at
Course overview
You are probably aware that sales, go to market, and marketing functions are about to change forever with Gen AI.
But many companies are struggling to transition to "AI-native" sales and marketing processes, despite AI agents becoming easier to build than ever before.
Why?
First, many confused about how to redesign their existing processes with AI. Exactly which use cases do you prioritize, and how do you integrate AI agents into workflows?
Second, they don't know how to confidently architect agentic workflows that actually do their bidding. How do you ensure that AI agents are reliable, safe, and most importantly, gets the job done?
This course solves that.
You - with my mentorship - will be building personal AI agent employees (AI Sales Rep, Business Development Rep, and AI Content Marketer) that research and score leads, create content, automate outreach, and streamline other boring tasks for you... all while you are asleep.
These productivity gains and knowledge will compound over time, giving you the edge you were looking for to stand out from competition - before others catch on.
Struggling to "map" business problems to AI agents, and cut through the hype? You will be armed with my "AI native transformation" framework, where I boiled down the process of mapping AI agents to business problems down to almost a fun game.
This is a four-week, high-accountability cohort program that helps you confidently build AI agents that solve real business problems—whether that's through multi-step agents, intelligent automation, or a hybrid of both.
Why act now?
AI is moving fast—but so are the opportunities. The time to build AI agents is now: companies of all sizes are initiating AI agent programs in 2025.
In addition to lectures, we will build together three AI agent employees - an AI outbound sales agent, BDR, and an AI content marketer ($5,000 total value).
By the end of this course, you'll be able to:
✓ Gain confidence with identifying and validating AI opportunities that are feasible, defensible, and actually worth doing
✓ Design agentic systems and automations that solve real business problems—and know when to use which
✓ Prototype quickly and credibly with the clarity to explain what you built, why it works, and how it delivers ROI
You'll learn:
• How to build GTM AI automations that will help scale sales and marketing to automate follow ups, lead warming, lead scoring, and outbound - all without spending $1000's on marketing automation SaaS.
• How to easily find worthy AI agent and automation opportunities in different domains, with explanations of proven implementations.
• When to use agentic architectures vs. automations—and how to design the right solution
• How to rapidly prototype AI agent and automation solutions that demonstrate value and de-risk execution
• How to calculate and communicate ROI, risk, and feasibility to clients, execs, or partners
You'll also get:
• Two live build-alongs: one on AI sales rep, one on AI content marketer
• Frameworks and templates for opportunity validation and solution architecture
• Reusable code, prompts, and scaffolds to speed up your own builds
• Weekly live lectures, group coaching, and direct feedback from me throughout
01
Sales and Marketing Professionals
Learn how to automate everything (follow up on every lead, automate outbound, research and score lists)
02
Product Managers
Learn to spearhead internal AI projects with real ROI to advance your career
03
Marketing Agencies
Deliver value by creating an AI consultancy offering with repeatable and proven AI solution templates
Scale your sales and marketing with AI agents
Learn a repeatable framework for spotting high-impact GenAI use cases—backed by business logic, not hype. Understand how to assess feasibility, cost, and payoff.
Steal my "AI native transformation" framework to spot hidden AI opportunities
Never struggle with coming up with AI opportunities where you can generate revenue, cut costs, or both
Architect AI agents with confidence
Gain a systems-level understanding of how to wire up tools, APIs, models, and workflows to create agentic solutions that are robust, not just clever demos.
Prototype Fast Without Overengineering
Build working demos in days—not months—using proven prototyping flows. Learn what to build, what to fake, and what to measure.
Understand Technical Limits and Possibilities
Get clear-eyed guidance on what GenAI can and can’t do. Avoid overpromising and learn how to design around known risks and limitations.
14 interactive live sessions
Lifetime access to course materials
1 in-depth lesson
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
AI Agents for Sales and Marketing
Apr
23
Live: AI Project Ideation and Evaluation Framework
Apr
25
Week 1: Let's Build Together - Build Lab
Apr
26
Week 1 Saturday Office Hours
Apr
30
Live: Overview of AI Agent and Automation Concepts
May
2
Week 2: Let's Build Together - Build Lab
May
7
Live: Adding Resiliency and Functionality to Agents
May
9
Week 3: Let's Build Together - Build Lab
May
10
Week 3 Office Hours
May
14
Live: Different types of AI agents
May
16
Week 4: Let's Build Together - Build Lab
May
23
Week 5: Finale, Show and Tell, and Last Office Hour
May
21
Live: Evals, Operationalization, and Change Management
May
17
Week 4 Office Hours
May
3
John Hwang is the creator of "Enterprise AI Trends" newsletter, read by over 30,000 readers per month. His audience includes founders, product managers, consultants, engineers, and VCs across Americas, Europe, and Asia.
Previously, John was a Generative AI architect at AWS, where he helped Fortune 500 companies build out enterprise AI platforms and develop vertical AI strategy across call-center automation, loan origination, intelligent document processing, and customer support. Prior to AWS, John was an early PM at Alexa, where he helped build the developer platform for Alexa Skills. John’s work can be found in Alexa inside cars, wearables, and the Alexa mobile app.
John studied CS and Math at Stanford (BS, MS), and was a full stack engineer at Graphiq, which was acquired by Amazon. In his life prior to tech industry, John was the Head of Volatility Index Trading at Morgan Stanley.
Join an upcoming cohort
Inaugural Cohort
$1,999
Dates
Payment Deadline
Don't miss out! Enrollment closes in 7 days
5 hours per week
Live Lectures
Wednesdays from 12:00pm - 1:15pm EST
We will go over any theoretical concepts or lecture material required to progress toward the course, or build your projects.
Weekly Office Hours
Saturdays at 12:30pm-2:30pm EST
Get help with lectures or projects
Weekly Build-Togethers
Fridays at 12:00pm EST
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Inaugural Cohort
$1,999
Dates
Payment Deadline
Don't miss out! Enrollment closes in 7 days