AI Agents for Sales and Marketing

New
·

4 Weeks

·

Cohort-based Course

Build AI employees that scale marketing, streamline sales, and increase profits, mentored by ex-AWS AI engineer and Alexa PM.

Previously at

Amazon Web Services
Morgan Stanley
Goldman Sachs
Stanford University

Course overview

Build an AI-native sales and marketing organization with AI agents

You are probably aware that sales, go to market, and marketing functions are about to change forever with Gen AI.


But many companies are struggling to transition to "AI-native" sales and marketing processes, despite AI agents becoming easier to build than ever before.


Why?


First, many confused about how to redesign their existing processes with AI. Exactly which use cases do you prioritize, and how do you integrate AI agents into workflows?


Second, they don't know how to confidently architect agentic workflows that actually do their bidding. How do you ensure that AI agents are reliable, safe, and most importantly, gets the job done?


This course solves that.


You - with my mentorship - will be building personal AI agent employees (AI Sales Rep, Business Development Rep, and AI Content Marketer) that research and score leads, create content, automate outreach, and streamline other boring tasks for you... all while you are asleep.


These productivity gains and knowledge will compound over time, giving you the edge you were looking for to stand out from competition - before others catch on.


Struggling to "map" business problems to AI agents, and cut through the hype? You will be armed with my "AI native transformation" framework, where I boiled down the process of mapping AI agents to business problems down to almost a fun game.


This is a four-week, high-accountability cohort program that helps you confidently build AI agents that solve real business problems—whether that's through multi-step agents, intelligent automation, or a hybrid of both.


Why act now?


AI is moving fast—but so are the opportunities. The time to build AI agents is now: companies of all sizes are initiating AI agent programs in 2025.


In addition to lectures, we will build together three AI agent employees - an AI outbound sales agent, BDR, and an AI content marketer ($5,000 total value).


By the end of this course, you'll be able to:


✓ Gain confidence with identifying and validating AI opportunities that are feasible, defensible, and actually worth doing

✓ Design agentic systems and automations that solve real business problems—and know when to use which

✓ Prototype quickly and credibly with the clarity to explain what you built, why it works, and how it delivers ROI


You'll learn:

How to build GTM AI automations that will help scale sales and marketing to automate follow ups, lead warming, lead scoring, and outbound - all without spending $1000's on marketing automation SaaS.

How to easily find worthy AI agent and automation opportunities in different domains, with explanations of proven implementations.

When to use agentic architectures vs. automations—and how to design the right solution

How to rapidly prototype AI agent and automation solutions that demonstrate value and de-risk execution

How to calculate and communicate ROI, risk, and feasibility to clients, execs, or partners


You'll also get:

Two live build-alongs: one on AI sales rep, one on AI content marketer

Frameworks and templates for opportunity validation and solution architecture

Reusable code, prompts, and scaffolds to speed up your own builds

• Weekly live lecturesgroup coaching, and direct feedback from me throughout

Who is this course for

01

Sales and Marketing Professionals


Learn how to automate everything (follow up on every lead, automate outbound, research and score lists)

02

Product Managers


Learn to spearhead internal AI projects with real ROI to advance your career

03

Marketing Agencies


Deliver value by creating an AI consultancy offering with repeatable and proven AI solution templates

What you’ll get out of this course

Scale your sales and marketing with AI agents

Learn a repeatable framework for spotting high-impact GenAI use cases—backed by business logic, not hype. Understand how to assess feasibility, cost, and payoff.

Steal my "AI native transformation" framework to spot hidden AI opportunities

Never struggle with coming up with AI opportunities where you can generate revenue, cut costs, or both

Architect AI agents with confidence

Gain a systems-level understanding of how to wire up tools, APIs, models, and workflows to create agentic solutions that are robust, not just clever demos.

Prototype Fast Without Overengineering

Build working demos in days—not months—using proven prototyping flows. Learn what to build, what to fake, and what to measure.

Understand Technical Limits and Possibilities

Get clear-eyed guidance on what GenAI can and can’t do. Avoid overpromising and learn how to design around known risks and limitations.

This course includes

14 interactive live sessions

Lifetime access to course materials

1 in-depth lesson

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jun 11—Jun 15

    How to Identify and Prioritize High-Impact AI Opportunities

    • Apr

      23

      Live: AI Project Ideation and Evaluation Framework

      Wed 4/235:00 PM—6:15 PM (UTC)
    • Apr

      25

      Week 1: Let's Build Together - Build Lab

      Fri 4/254:00 PM—5:00 PM (UTC)
    • Apr

      26

      Week 1 Saturday Office Hours

      Sat 4/264:30 PM—6:00 PM (UTC)
      Optional

    Capstone Project

    1 item

Week 2

Jun 16—Jun 22

    Overview of AI Agent and Automation Concepts

    • Apr

      30

      Live: Overview of AI Agent and Automation Concepts

      Wed 4/305:00 PM—6:15 PM (UTC)
    • May

      2

      Week 2: Let's Build Together - Build Lab

      Fri 5/24:00 PM—5:30 PM (UTC)

Week 3

Jun 23—Jun 29

    Build AI Sales Agent

    • May

      7

      Live: Adding Resiliency and Functionality to Agents

      Wed 5/75:00 PM—6:15 PM (UTC)
    • May

      9

      Week 3: Let's Build Together - Build Lab

      Fri 5/94:00 PM—5:00 PM (UTC)
    • May

      10

      Week 3 Office Hours

      Sat 5/104:30 PM—6:30 PM (UTC)

Week 4

Jun 30—Jul 2

    Build Your Personal AI Content Marketer

    • May

      14

      Live: Different types of AI agents

      Wed 5/145:00 PM—6:15 PM (UTC)
    • May

      16

      Week 4: Let's Build Together - Build Lab

      Fri 5/164:00 PM—5:00 PM (UTC)
    • May

      23

      Week 5: Finale, Show and Tell, and Last Office Hour

      Fri 5/234:00 PM—5:30 PM (UTC)
      Optional
    • May

      21

      Live: Evals, Operationalization, and Change Management

      Wed 5/215:00 PM—6:15 PM (UTC)
    • May

      17

      Week 4 Office Hours

      Sat 5/174:30 PM—6:30 PM (UTC)

Post-course

    May

    3

    Week 2 Office Hours

    Sat 5/34:30 PM—6:30 PM (UTC)

Meet your instructor

John Hwang

John Hwang

John Hwang is the creator of "Enterprise AI Trends" newsletter, read by over 30,000 readers per month. His audience includes founders, product managers, consultants, engineers, and VCs across Americas, Europe, and Asia.

Previously, John was a Generative AI architect at AWS, where he helped Fortune 500 companies build out enterprise AI platforms and develop vertical AI strategy across call-center automation, loan origination, intelligent document processing, and customer support. Prior to AWS, John was an early PM at Alexa, where he helped build the developer platform for Alexa Skills. John’s work can be found in Alexa inside cars, wearables, and the Alexa mobile app.

John studied CS and Math at Stanford (BS, MS), and was a full stack engineer at Graphiq, which was acquired by Amazon. In his life prior to tech industry, John was the Head of Volatility Index Trading at Morgan Stanley.



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Join an upcoming cohort

AI Agents for Sales and Marketing

Inaugural Cohort

$1,999

Dates

June 11—July 3, 2025

Payment Deadline

May 21, 2025

Don't miss out! Enrollment closes in 7 days

Get reimbursed

Course schedule

5 hours per week

  • Live Lectures

    Wednesdays from 12:00pm - 1:15pm EST

    We will go over any theoretical concepts or lecture material required to progress toward the course, or build your projects.

  • Weekly Office Hours

    Saturdays at 12:30pm-2:30pm EST

    Get help with lectures or projects

  • Weekly Build-Togethers

    Fridays at 12:00pm EST


Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

AI Agents for Sales and Marketing

Inaugural Cohort

$1,999

Dates

June 11—July 3, 2025

Payment Deadline

May 21, 2025

Don't miss out! Enrollment closes in 7 days

Get reimbursed

$1,999

7 days left to enroll