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Crash Course in GTM Metrics

Cohort-based Course

The data-first playbook to unlock your growth.

Hosted by

Adam Farren

MBA & Chief Growth Officer, leading revenue & ops @VC-backed startups since 2007

Course overview

Simple steps for go-to-market success

Define your North Star, build out your KPIs, and create dashboards and goals to measure your success.


This course is for product and growth leaders who need to define and track go-to-market success for new products.

Get focused on what drives growth

01

Your team has to set better goals pulling the key levers to revenue and user growth.

02

You must find metrics to align product adoption to customer value.

03

You need a framework to guide your team's focus and decision-making.

Your guide to the right metrics

Become a more data-driven decision maker


Defining your GTM metrics is critical to understand what's working, and making the right decisions on where your resources should go next.

Set your team up for success

Whether you are a startup building its first product or launching a new product within an existing portfolio, your metrics define your decisions and next steps.

Deliver consistent and repeatable growth


Get the tools you need to build transparency and accountability with your team, so everyone in your organization can measure success and see results.

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Your playbook for repeatable growth

Your playbook for repeatable growth

Start with a North Star metric that reflects customer value

With a single metric, your teams will understand how to maximize their impact and define project success.

Define your inputs and downstream KPI's to evaluate them

Every product has a different GTM motion, and defining the right KPIs to measure over time is your most important tool to manage teams.

Keep your team focused on outcomes

Goals and dashboards unify your product development and go-to-market teams around shared objectives.

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Define your North Star metric.


Set and measure your critical go-to-market KPIs.


Build dashboards and set goals to drive success.

Meet your instructor

Adam Farren

Adam Farren

Chief Growth Officer

LinkedIn


Over 15 years leading revenue and operations teams at Series A and B startups, I’ve learned how to use metrics to make great decisions and build a culture of high performance.


Launching a new product is hard, and you'll sink or swim based on whether you keep your teams focused at every stage of its lifecycle. This one-week, cohort-based course takes my learnings across startups in media, edtech, financial services and health care to give you a framework to set clear goals and scale your success.

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Course syllabus

01

Set your North Star metric

Learn about the North Star framework, and participate in a case study and role play to apply it to a real-world scenario.

02

Define your GTM KPIs

Map your customer lifecycle, align your go-to-market functions to this motion, and set your KPIs to measure success from prospect awareness through to customer net retention.

03

Implement your operating cadence

Apply your North Star and GTM KPIs to your cadence for goal-setting, with reports and dashboards to give you regular feedback loops on the success of your product and team.

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Course schedule

1 week
  • 3 Live Sessions

    M/W/F 6:00pm - 7:30pm PST

    We have three live workshops during the week of the course.

  • Project-based learning

    On your own time

    Complete a case study and two projects. Expect 3-5 total hours of work outside of live sessions.

  • Real-time collaboration

    With your cohort

    Get feedback during the course, and stay engaged with the community after the course is over.

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Crash Course in GTM Metrics