How to Set Goals at a High Growth Startup
6 Days
·Cohort-based Course
The right objectives and targets can align your team and accelerate your go-to-market results.
How to Set Goals at a High Growth Startup
6 Days
·Cohort-based Course
The right objectives and targets can align your team and accelerate your go-to-market results.
Course overview
If you build it, they will not come. You need leverage to get them there. That leverage is your growth loop: build for your ICP, attract, sell, iterate, repeat.
Instrumenting your metrics to measure the growth loop - your GTM telemetry - aligns product strategy with your sales, marketing and operations. A classic failure mode for high growth startups is that their teams are autonomous, and move fast (that's good) but they end up pulling in different directions (that's bad). You can fix it with a goal-setting framework that sits at the company level and guides your teams to stay in alignment.
In this course, you will learn the frameworks I've used at high growth startups to define goals and key performance metrics, and establish the tools and operating cadence to evaluate success and drive urgency and action.
Define your levers, measure your success
01
Set better goals to drive revenue and user growth.
02
Define your metrics to align product strategy to customer value.
03
Provide clarity to your team's focus and decision-making.
How do I choose the right metrics and drive results?
Start from first principles
Setting a North Star metric, or an equivalent framework that connects customer value to business success, is a critical foundational step. Your growth loop won't function without it.
Keep it simple
Avoid the trap of over-engineered metrics. Anyone on your team, in any role, needs to be able to understand your company-level KPIs and connection them back to your North Star.
Be consistent
At startups we manage constant change, and goals need to provide stability. One under-utilized lever is when and how your review goals, update on progress, and keep the team in alignment. This is your operating cadence.
This course includes
3 interactive live sessions
Lifetime access to course materials
4 in-depth lessons
Direct access to instructor
3 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
How to Set Goals at a High Growth Startup
Course syllabus
Week 1
Dec
10
Session 1 Live Class
Tue 12/102:00 AM—3:00 AM (UTC)Dec
12
Session 2 Live Class
Thu 12/122:00 AM—3:00 AM (UTC)Dec
14
Session 3 Live Class
Sat 12/142:00 AM—3:00 AM (UTC)
Session 1: What's a North Star Metric?
Session 2: Defining your Goals and KPIs
Session 3: Set your Operating Cadence
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How to Set Goals at a High Growth Startup
Your playbook for repeatable growth
Start with a North Star metric that reflects customer value
With a single metric, your teams will understand how to maximize their impact and define project success.
Define your inputs and downstream KPI's to evaluate them
Every product has a different GTM motion, and defining the right KPIs to measure over time is your most important tool to manage teams.
Keep your team focused on outcomes
Goals and dashboards unify your product development and go-to-market teams around shared objectives.
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How to Set Goals at a High Growth Startup
Meet your instructor
Adam Farren
CEO @ Canvas Medical
Over 15 years leading revenue and operations teams at Series A and B startups, I’ve learned how to use metrics to make great decisions and build a culture of high performance.
Launching a company is hard, and you'll sink or swim based on whether you keep your teams focused at every stage of the company's lifecycle. This one-week, cohort-based course takes learnings across startups in media, edtech, financial services and health care to give you a framework to set clear goals and scale your success.
Stay in the loop
Sign up for our mailing list and receive the GTM Metrics weekly email
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How to Set Goals at a High Growth Startup
Course schedule
1 week
3 Live Sessions
M/W/F 6pm - 7pm PST
We have three live workshops during the week of the course.
Project-based learning
On your own time
Complete a case study and two projects. Expect 3-5 total hours of work outside of live sessions.
Real-time collaboration
With your cohort
Get feedback during the course, and stay engaged with the community after the course is over.
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How to Set Goals at a High Growth Startup
Goal-setting that moves the needle for your startup
When I think about goal-setting and the quarterly and annual cadence for a seed or Series A startup, I like to visualize a gauge chart. If you’ve already defined your North Star metric and KPIs, and put in place the telemetry to measure them, you’re ready to think about our goals in context of the gauge. Your KPIs should live in the green range, bottom right of the chart.
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