I am a B2B SaaS marketing and revenue leader with experience at Workday, Oracle, Cornerstone OnDemand and high-growth SaaS companies across EMEA and North America.

Over the past decade, I have helped organisations build enterprise GTM strategies, scale ABM programmes, improve pipeline quality, and strengthen Sales and Marketing alignment.

My work has focused on:

Enterprise ABM execution
Demand generation transformation
Pipeline acceleration
GTM orchestration
AI-driven marketing workflows

I created this workshop because many teams are under pressure to modernise GTM execution and integrate AI while still proving measurable revenue impact.

This session is built around practical enterprise SaaS experience, not theory.