For 20 years, I led insights, cultural intelligence, and data strategy at Meta, Uber, Apple, and award-winning creative agencies serving Fortune 100 clients.

Traditional research captures what people say. It misses what they feel, avoid, or quietly adapt around.

When generative AI emerged, I didn’t see a productivity tool. I saw a listening partner—one that could help surface collective patterns humans struggle to see at scale.

I founded Data, Art & Soul to develop the practice I always wished existed: deep human-centered research using real conversations already happening online, in person, and hidden in the internal data you don't use.

In a world of builders, I'm training listeners.

My North Star:
Stop trying to use AI better. Become the kind of human AI reveals better signals to.