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Selling for Technical Founders

5.0

(8 ratings)

9 Days

Cohort-based Course

Technical Selling Framework for the AI Era

Selling for Technical Founders

5.0

(8 ratings)

9 Days

Cohort-based Course

Technical Selling Framework for the AI Era

Hosted by

Karthik Balachandran

Engineer turned rockstar seller. 1000xed revenues and 100xed customers.

Karthik Balachandran

Engineer turned rockstar seller. 1000xed revenues and 100xed customers.

Previously at

Course overview

Learn solution sales strategies that leverage your authenticity as an engineer.

Learn the "Art and Science" of technical selling. AI + Cloud has changed the way enterprises consume software and services. This allows engineers to impact the B2B sales process in a very positive way.

Who is this course for

Technical Founders who are building category-defining software products.

Technical Solution Sellers looking to speed up their time to revenue.

Software engineers in customer-facing roles who want to rev-up their careers.

Technical Founders who are building category-defining software products.

Technical Solution Sellers looking to speed up their time to revenue.

Software engineers in customer-facing roles who want to rev-up their careers.

What you’ll get out of this course

Unlock customer opportunities by harnessing your technical skills

Bridge the Gap Between Code and Clients.

Gain practical insights into the world of B2B sales, tailored specifically for founders.
Understand how to articulate complex technical solutions to non-technical stakeholders.

Learn the high-velocity sales framework

Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales playbook that works for your technology domain.

Leverage AI and Cloud disruptions

Mass disruptions are also creating massive opportunities. Use the energy in the technology market in your favor.

Entrepreneurial edge for SaaS creators

Equip yourself with the sales acumen needed to successfully launch and sell your own SaaS products to businesses.
Learn to translate the value of your technical solutions into compelling propositions for potential clients.

Cut through the FUD created by entrenched vendors

You are selling every day to internal stakeholders. This course will arm you with strategies and mental frameworks to progress your agenda. These skills are valuable even if you continue in a developer role.

Continuous Support Beyond the Course

Enjoy continued access to the exclusive community for ongoing support and events.
Avail a 25% discount on the premium version of the community with over 50,000 industry experts. JoinTaro.com

This course includes

Interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
Apr 6—Apr 7
Week dates are set to instructor's time zone
Modules
The New Age of B2B Sales
The New Age of B2B Sales
0 Lessons • 0 Projects
Anatomy of B2B Sales
Anatomy of B2B Sales
1 Project
The Art and Science of Great First Meetings
The Art and Science of Great First Meetings
2 Projects
Week 2
Apr 8—Apr 14
Week dates are set to instructor's time zone
Modules
Synchronizing Buyer-Seller Journeys
Synchronizing Buyer-Seller Journeys
0 Lessons • 0 Projects
Navigating the Extra Mile
Navigating the Extra Mile
0 Lessons • 0 Projects
Identifying Risks & Neutralizing them for Close!
Identifying Risks & Neutralizing them for Close!
1 Project
Bonus
Modules
Demand Gen Ideas
Demand Gen Ideas
0 Lessons • 0 Projects

5.0

(8 ratings)

What students are saying

Free resource

Dynamic Presentation Flows

A selling strategy lesson that dives into making your customer presentations and demos stand out. these are field-tested original techniques you will not find anywhere else.

Access the Lesson

Meet your instructor

Karthik Balachandran

Senior Director, Sales Engineering

Karthik is a Tech Industry veteran who started his career as a sales engineer during the dot-com bust. He built a thriving sales career amid disruptions and technology transformations. After diligent research and years of investment, he developed the "Sales framework for engineers". This method has corrected the course of companies and hundreds of individuals whom Karthik has coached.

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