Crafting a remarkable origin story

1 Day

Cohort-based Course

A 90-minute workshop for founders who want to craft an unignorable origin story, share their vision, and build trust and credibility.

Crafting a remarkable origin story

1 Day

Cohort-based Course

A 90-minute workshop for founders who want to craft an unignorable origin story, share their vision, and build trust and credibility.

Hosted by

Veronique Lafargue

Founder of Maison Lafargue, CMO, Startup Advisor, ex-Google, ex-Box.

Veronique Lafargue

Founder of Maison Lafargue, CMO, Startup Advisor, ex-Google, ex-Box.

Course overview

Master the art of personal storytelling

In the world of startups, the journey behind an idea often captivates as much as the idea itself. This is why telling a founder's origin story is so powerful.

But most people write their origin story like a Wikipedia page. Instead, they should share stories that forge a genuine connection with their audience, clarify their purpose and vision, inspire and motivate their employees, and differentiate their brand.

In this class, we will share the 7 principles that make an origin story remarkable and memorable and share with you the approach of founders who have captured the hearts and minds of their audience.

Who is this course for

Early-stage founders, who need to build trust and credibility with investors, customers and employees.

Marketers who want to build traction with the media, for a funding announcement, or a major PR event.

Leaders who want to build their personal brand and better tell their story on podcasts and events.

Early-stage founders, who need to build trust and credibility with investors, customers and employees.

Marketers who want to build traction with the media, for a funding announcement, or a major PR event.

Leaders who want to build their personal brand and better tell their story on podcasts and events.

What you’ll get out of this course

Gain insights from founders across all backgrounds

We will unpack the powerful origin story of founders from various backgrounds and industries. Beyond the familiar names, we'll uncover the journeys of startup founders who are disrupting their fields.

Master the framework

We'll guide you through the 7 principles of powerful origin storytelling and help you create a canvas for your own story.

Build it live with your peers

This class isn't about leaving you with a pile of homework. Instead, you'll engage in live practice and receive real-time feedback from your peers and instructor.

What’s included

Live sessions

Learn directly from Veronique Lafargue in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Jun 7

Jun

Crafting a remarkable origin story

Fri 6/74:00 PM—5:30 PM (UTC)

The 7 principles of a remarkable origin story.

1 item

Case studies

1 item

Apply the framework to your personal story

1 item

What people are saying

Vero is an amazing instructor and brings a wealth of expertise from her previous experiences."

Shryans

Product Manager, Arena

Vero ran a fantastic class filled with actionable insights. Her deep experience in storytelling, crafting narratives, and marketing shines through as she was able to pull in examples from the industry and her own projects.

Olga

Founder, Climate Tech Startup

Writing my founder's story was one of the most challenging pieces I have written. Partnering with Veronique has been invaluable in making it a cornerstone of our brand.

Terry O'Connor

Founder and CEO, The Brass

Meet your instructor

Veronique Lafargue

I am a global executive, with 20+ years of experience in getting tech innovation to transform the way we communicate, learn and grow.

I am the founder of Maison Lafargue, a boutique marketing agency that helps purpose-driven companies build remarkable brands and sustainable growth.

SaaS pioneer, I've built the first marketing organization for Google Cloud in Southern Europe, led global enterprise growth of Google Maps and content marketing and thought leadership at Box.

I went on to build and lead the marketing team at Strivr, after its Series A, taking the company through 2 rounds of funding and building the Immersive Learning category and led the marketing team of Yohana, an early stage startup dedicated to family wellbeing. I am an Operating Partner at Xoogler Ventures, TEDx organizer and an advisor to several companies in B2B and B2C.

I've decided to join Maven as an instructor to help even more startups scale and build sustainable growth.

In my spare time, I enjoy sailing, mid-century architecture and baking with my family.