Build your AI marketing system in Claude Code, live
"Six free live sessions, one a week, building a full AI marketing system on a company we all know: Granola. Start with the Claude Code setup, codify the context (ICP, competitors, founder POV, positioning, brand and voice), then turn it into a product launch and an on-brand homepage. You get the skills from each session. Ends with an AMA before Marketing Engineering University cohort 2."
Wed Oct 21·12:00 PM UTC
5 mistakes marketers make setting up Claude Code
Most marketers use Claude Code like a chat window, so the output drifts and the bill climbs. I've trained 265+ GTM operators and see the same five mistakes in every cohort. Live on Granola, I'll fix each one: • chat vs Claude Code • one task per chat • plan mode, with comments on the plan • context window, model and effort • a CLAUDE.md from day one. Free for registrants: my in-house marketing repo. No code.
You'll learn from
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients
Wed Oct 28·12:00 PM UTC
5 critical resources to create differentiated context
Your sales calls, G2 reviews and founder interviews already explain why you win, but Claude can't use them until they're files. Live on Granola, I'll build five: • win-loss patterns • ICP • competitor map • founder POV • goals. Bring your URL and two call transcripts. Free for registrants: my public repo on GitHub with the five foundational context skills.
You'll learn from
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients
Wed Nov 4·1:00 PM UTC
Turn context into positioning and messaging in 30 minutes
Positioning used to take an agency and a few weeks. It takes 30 minutes when Claude starts from a context layer that holds the evidence and skills that know the method. Live on Granola, I'll build: • the funnel and growth strategy • positioning with a clear anchor • product messaging per persona. Bring your homepage headline and the competitor you lose to most. Free for registrants: both skills, in my public repo on GitHub.
You'll learn from
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients
Wed Nov 11·1:00 PM UTC
Build your brand kit and tone of voice in 30 minutes
Claude can know your ICP and positioning and still sound like every AI draft, in colours you'd never pick. Live on Granola, I'll build the last two context files: • a brand kit from the website • tone of voice from published writing • the same draft with and without them. Bring your website URL and three posts you're proud of. Free for registrants: the tone of voice skill, in my public repo on GitHub.
You'll learn from
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients
Wed Nov 18·1:00 PM UTC
Plan a full product launch from one PRD in 30 minutes
A launch usually lives in one person's head and twelve Slack threads. I've run 100+ launches, and at AdvisoryAI I shipped five in five weeks. Live, from one PRD for a made-up Granola feature: • launch tier, channels and dates • announcement, email and LinkedIn post • on-brand banners. Bring something you're launching in the next 60 days. Free for registrants: my product launch plugin.
You'll learn from
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients
Wed Nov 25·1:00 PM UTC
Write and design an on-brand homepage in 30 minutes
Most AI homepages look and read the same, because Claude has never seen the positioning or the brand. Seapoint shipped 15+ pages in a week once those files existed. Live, I'll rebuild Granola's homepage: • a lo-fi wireframe on Vercel • the copy • the design with shadcn components • the animations. Bring the page you'd rebuild first. Free for registrants: my website plugin.
You'll learn from
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients
Fri Nov 27·1:00 PM UTC
Marketing Engineering University: ask me anything
Before the session, check the syllabus: maven.com/matteo-tittarelli/marketing-engineering-university-genesys-growth. Cohort 2 runs 30 Nov to 23 Dec. In 45 minutes: • a tour of the four weeks • what cohort 1 and clients like Enhesa and Seapoint built • your questions, answered live. Free for registrants: my skill-builder kit, to build your first skill before day one.
You'll learn from
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients