Community College
2 Weeks
·Cohort-based Course
How to build a community-based product. Learn the tools to convert your audience to a community and build products they care about.
Community College
2 Weeks
·Cohort-based Course
How to build a community-based product. Learn the tools to convert your audience to a community and build products they care about.
Course overview
Community College
Community is the most valuable currency of the new internet.
Join me for a two-week hands-on course and leave with the knowledge and skills to launch a community-based product.
Who this course is for
01
You’re a founder at an early-stage startup who wants to build a successful community.
02
You’re a PM who wants the toolset to create and grow community-led products.
03
You're an exec at a Fortune 500 looking to learn more about communities.
Some of what we'll cover
Why build a community-based product?
Community-led businesses are the future. Learn the tools needed to identify a viable community for a CBP.
Convert audiences to communities.
The different tactics behind building an audience vs building a community.
Create community-market fit.
The resources you need to reach community-market fit: where to build, what information to collect, and best landing page practices.
Co-build a product with your community.
A clear, step-by-step roadmap for how to think about building a product with your community, plus effective frameworks to improve the process.
Community College
See what people are saying
Sahil Bloom
Lenny Rachitsky
Austin Rief
What previous students have said...
Meet your instructor
Greg Isenberg
I build internet communities. I'm the Co-Founder/CEO of Late Checkout, a product studio and agency that designs, creates and acquires community-first tech businesses.
Previously, I was the Head of Product Strategy at WeWork and an Advisor at TikTok. I was the Founder/CEO of Islands, a messaging/community app that was acquired by WeWork. I was the Founder/CEO of 5by, a leading video discovery app which got acquired by StumbleUpon. I helped build one of the internet's most popular financial education communities Wall Street Survivor (acquired).
I've helped build communities and technology products for brands like Microsoft, FedEX, NASCAR, TechCrunch and Wordpress.
I've been featured on places like Vanity Fair, Forbes, Mashable, Fortune Magazine, L.A Times and have won multiple Webby Awards.
Course syllabus
01
Find and understand your community
Choosing the right community is half the battle. Learn how to find out which community or sub-community is the right target.
02
Build the audience and the community
A community with no one in it is a failure. Learn the secrets to building audience and community to unlock community/market fit.
03
Convert the unmet need of the community into a product
You can make $1m/year business within 6 months of conceptualizing a community-led business. Learn the simplest way.
04
Master the skills to unbundle
Platforms like Reddit, Facebook are ripe to be unbundled. Learn how to unbundle goliath.
A community-first approach to online learning
Active learning, not passive watching
This is the opposite of an Instagram Live. Greg hosts engaging workshops and engages with the class to make for an intimate, fun learning experience optimized for learning.
Learn with a cohort of peers
This course is designed to bring together the most interesting people who are eager to master community-led product building.
Special guests
Greg often brings well-known entrepreneurs and VCs to class. You never know who you’ll meet.