Elena Luneva

April GTM Aces

May GTM Masters

July

June

Awesome

Olympians

Dynamic

Catalysts

Notables

Stars

Great ideas don’t speak for themselves—you do. This session gives you practical AI tools and frameworks to show up with clarity, confidence, and executive presence when it matters most. So you can move from being right to being effective.

Elevate Your Executive Presence with AI


When it comes to budget discussions or investment requests, do you struggle to 'speak money' with executives? Learn P&amp;L fundamentals and transform how executives see you: from a feature builder to a business leader who can turn product vision into revenue growth. This skill gap often becomes the ceiling that keeps talented PMs from advancing to VP, CPO, and GM roles.

Build P&L Models That Win Executive Trust


When it comes to budget discussions or investment requests, do you struggle to 'speak money' with executives? Learn P&amp;L fundamentals and transform how executives see you: from a feature builder to a business leader who can turn product vision into revenue growth.

Master GTM strategy, financial acumen, and executive presence to influence the business and advance to CPO.

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

Develop CPO-Level Skills

VP Product

Data Scientist

Lead Product Manager

Head of Product

Product Manager

Nextdoor

Amazon

Apple

Ant Group

Master GTM, finance, executive presence, and influence to run the business.


GTM Strategy Design

Speak the Language of Finance

Executive Presence

Influence

AI Executive Stack

Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.

New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.

Product Director or Leader that needs to influence or own GTM . Learn the playbook and move the business forward.

Master executive presence, AI communication systems, and high-stakes influence. Command rooms, represent your company, scale your voice.

Google

CPO, Executive Coach, Speaker, 4000+ leaders taught.

Today's executives are operators and the public face of their company. When a CEO's social media presence outperforms traditional marketing (Sam Altman's 4M+ followers generate more reach than most campaigns), personal visibility is required.Recent VP+ job descriptions demand it: "Act as a thought leader and external representative". Executives who shape those conversations internally, at conferences, with investors, across media define categories and lead companies.What You'll BuildExternal influence: Command industry events, investor meetings, and media opportunities.Internal momentum: Get initiatives funded. Shape decisions. Move the organization.Thought leadership: Scale your voice and your team with AI-powered systems.The Bottom LineVisibility and influence are requirements for leaders founders, and solopreneurs. This lab gives you frameworks and AI tools to overcome what's stopping you and represent consistently.Why ElenaElena Luneva has won the rooms that matter. She trains executives at Amazon, Apple, Meta, pharmaceutical companies, and government organizations on presence, speaking, and AI communication, combining experience with frameworks you'll deploy immediately

Represent your company externally and influence business decisions internally.

Command Any Room with Executive Presence

Leverage AI to Build Communication Systems

Represent Your Company Externally

Influence Under Pressure

Build a Repeatable AI Powered System for Your Team

For CEOs, C-Suite, Chiefs of Staff, VPs, or senior leaders shaping strategy and representing their company internally and externally.

Executive or Senior Role

Bring a real board meeting, investor update, conference, or customer presentation to apply tools and practice in context.

Upcoming High-Stakes Engagement

Come ready to record short talks, roleplay scenarios, and use AI tools to sharpen your presence through hands-on exercises.

Willingness to Practice Live

For CEOs and C-Suite leaders who must represent their company to boards, investors, media, and markets with confidence and clarity.

For Chiefs of Staff and senior operators who craft strategy, shape executive messaging, and align leaders across high-stakes decisions

CROs, CMOs, and sales leaders who represent the company with customers, partners, press, and on stage as credible thought leaders

Master Executive Presence in Any Room

Elena Luneva is a CPO, Advisor, 4000+ students taught

Read room dynamics and adapt your presence to different contexts. Assess executive environments and adjust.

Situational Command

Develop authentic gravitas that commands respect. Build natural confidence through posture and voice.

Personal Authority Building

Master concise storytelling that gets to the point while maintaining depth and demonstrating strategic thinking.

Articulate Strategic Communication

Speak CFO: How to win executive trust

Transform vague product benefits into specific revenue projections using conversion funnels and unit economics.

Revenue Impact Modeling

Build compelling 3-horizon investment proposals executives approve

Business Case Architecture

Convert product metrics into the universal business language - finance

Financial Translation Skills

Shift from defending development requests to proposing strategic investments with clear value propositions.

Executive Presentation Framework

Boost Your Executive Presence with AI Coaching

CPO & Advisor & Corporate Trainer. Former 2X CPO, VP, GM.

Learn to speak with clarity and confidence using AI tools that give real-time feedback.

Speak with clarity and confidence in every message

Learn to leverage AI coaching tools that guide pacing, tone, and style to make your message land.

Deliver with impact using strong pacing, tone, and style

Grow your presence with AI coaching tools that let you rehearse, track progress, and build confidence over time.

Grow your presence by rehearsing and tracking progress

Receive ongoing discussions on AI, Product, and Executive leadership via a complimentary subscription to Elena's Letters

Lead Future Conversations

Scale AI Adoption at Your Company

Elena Luneva is a CPO, Advisor, Coach, and Teacher

Gather proven tactics and partners from other companies before implementing your own to gain credibility and partners

Research AI adoption strategies from industry peers

Implement  team conversation cadences that share examples, celebrate wins, and normalize struggles

Systematically drive team adoption through regular prompting

Focus on repetitive, high-volume tasks first, using concrete examples like SEO research, SQL writing, and content gen

Identify and prioritize high-impact AI use cases

Recognize which tasks AI can't handle well while maintaining an experimental mindset

Manage expectations and iterate through the learning curve

The Executive AI Stack

CPO, VP,  Advisor, Coach | Braintrust, Nextdoor, Opentable, BlackRock

Learn the four-layer framework that transforms how top leaders research, strategize, communicate, and influence using AI

Master the Executive AI Stack

Discover how to use AI to craft personalized influence strategies, anticipate objections, and adapt your approach in rea

10x Your Stakeholder Impact

Leave with specific prompts, tools, and a systematic approach to leverage AI for executive decision-making and cross-fun

Build Your AI-Native Leadership Playbook

Upgrade GTM with 4 Fits Model and AI

CPO, Advisor, Coach | Exec Braintrust, Nextdoor, LiquidSpace, OpenTable

Apply product, market, channel, and business model thinking to meet your customers where they are

Learn the 4 Fits Model

Apply the four-fit model to a real case study, data and thinking to see it in action

Hands-on Case Study

After the workshop, get the templates I used and the AI tools and apply them directly to your product and company.

Four Fits AI Application

Anchor your GTM in what your ICPs actually need

Turn product features into revenue-driving strategy

Ask me specifics about your product and the model application and get the support of your cohort.

Live Q&A

Elevate Your Executive Presence with AI

VP GoFundMe, X-Braintrust, Nextdoor, Opentable, BlackRock CPO, GM,VP roles

Use ChatGPT or Crystal to simulate stakeholder priorities.
Map goals, values, and styles with AI-guided prompts.

Tailor Your Message to Stakeholders Using AI Insight

Turn rough ideas into clear messages with AI.Generate Think–Feel–Do drafts tailored to your audience.

Apply the Think–Feel–Do Framework with AI Co-Creation

Practice with tools like Yoodli for vocal feedback.
Role-play and get AI feedback to boost clarity and tone.

Elena Luneva

Elena Luneva

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